ISSAM KAZIM
CEO, DUBAI CORPORATION FOR TOURISM AND COMMERCE MARKETING ORIGIN UAE RESIDENCE UAE SECTOR TOURISM
As the CEO of the Dubai Corporation for Tourism and Commerce Marketing (DTCM), Issam Kazim spearheads efforts for the branding, promotion and marketing of Dubai across the world. The DTCM is at the forefront of Dubai’s ambitious vision to attract 20 million visitors per year by 2020. The young Emirati is overseeing the development and activities of the Corporation, a post that he took up in February 2014. Most recently, DTCM undertook a major promotional campaign called #BeMyGuest which involved Bollywood superstar Shah Rukh Khan featuring in a film inviting people to be his "guest" in Dubai. The three-minute ad went viral and has racked up more than 7.5 million views on YouTube.