Gulf Business

Robotic remedy?

How robots could help boost efficiency and improve human skills

- Thierry Petrens is managing partner at Kleptika

Robotics is beginning to have a profound effect on business in many different ways. But it’s the lesser-known area of robotic automation – process automation and desktop automation – that have the biggest potential to increase operationa­l and cost efficiency across the board.

Unlike industrial robots, in robotic automation the term ‘robot’ is a metaphoric­al one, referring to software products that take mundane ‘robotic tasks’ away from people. Robotic process automation (RPA) works on a server processing level in a server room without humans, and robotic desktop automation (RDA) on a desktop level, alongside a human.

Robotic software mimics human activity by carrying out a task within a clearly defined process and can do repetitive work with greater speed and accuracy, freeing up personnel to focus on other areas where human skills such as emotional intelligen­ce, reasoning, judgment, and customer interactio­n, are pivotal.

The robotic automation market is expected to grow from $183m in 2013 to $5bn by 2020, according to Transparen­cy Market Research, and experts predict that one in six public sector jobs could be automated by 2030. There are numerous advantages for enterprise­s, but the shift has also attracted cautionary concerns, including comments from the Bank of England Governor Mark Carney who highlighte­d the negative impact of subsequent job losses.

However, robotic automation is here to stay and its true value isn’t cutting the number of staff but rather the unique way to improve customer experience. Companies can still embrace the technology while protecting the interests of their workforce.

Effect on global employment

A 2016 survey by Redwood Software found that 27 per cent of participan­ts are already using robotics, while 35 per cent are actively looking to do so and 38 per cent are researchin­g the technology. In addition, 67 per cent said they plan on using robotic automation in the next 12 months and 72 per cent planned to leverage existing investment in ERP to drive further automation in the next 12 months.

Like with most major technologi­cal innovation­s, some jobs will inevitably be lost over time, but new ones will also be created – most notably to address the need for qualified workers to maintain, improve, and develop RDA and RPA software. Evidence also suggests that it’s not whole jobs that will be lost but certain parts of jobs, changing the scope so that work can be reassemble­d into different types of roles that equip employees with the necessary skills to perform in today’s commercial environmen­t.

Above all, robotic automation is primarily about streamlini­ng operations so people can do their jobs better. Employees will reap the benefits by harnessing the power of smart automation tools to enhance the quality of their work in more meaningful, skill-based roles. In turn, this will lead to better job satisfacti­on and retention rates. Customer service focused entities, such as government­s, banks, insurance companies and healthcare facilities, have the most to gain as the technology significan­tly reduces the administra­tive burden so staff are able to focus their attention on more personal interactio­ns with the customer.

Implementi­ng robotic automation

Robotic automation is particular­ly suited to processes currently assigned to a high number of staff. Every resource follows a standard operating procedure, which is made up of a series of data reading, decisions or business rules, and the actions are done using a mouse and keyboard.

One of the biggest advantages of automation is the scope of its usability across various processes and the ability to complete a variety of tasks; robotic automation is excellent at operating multi-step tasks across multiple systems. What’s more, there are no system changes required: no need to develop complex APIs that become obsolete when there is an upgrade of the system version the API is integratin­g to. Robotic automation is interfacin­g at the user level just as the usual employee does; this means that security and confidenti­ality remains the same.

To decide if a task can benefit from automation, it has to be definable, repeatable and rules-based. Once that is the case, the agility of the solution allows companies to be creative in the tasks they choose to automate and also to test new scenarios quickly and easily. One of the best ways to assess the potential value is to do a pilot. A pilot is a great way to maximise your budget and provide executives with the informatio­n they need to make decisions about the implementa­tion of robotic automation.

In essence, businesses should identify the opportunit­y, validate it, design the mode, and deploy the pilot.

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