Gulf Business

FRIENDS PROVIDENT INTERNATIO­NAL

– A COMPANY WITH A PURPOSE

- By Philip Cernik, Chief Marketing Officer Friends Provident Internatio­nal

May 2017

Friends Provident Internatio­nal (FPI) is part of an organisati­on founded in 1832 as a friendly society in the UK, set up by a body of people with a common purpose: to serve the Quaker community, or the religious society of friends, with insurance. The original idea was to spread the risk of death from individual­s to a pooled group by way of paying a premium in return for life cover. Since these early days the industry has grown and developed into other areas such as savings, investment, pensions and critical illness and today FPI is part of the Aviva Group, which has 34 million customers and almost 30,000 employees across 16 markets worldwide FPI in the UAE has a similar strength of purpose, but different target customers. We are there for certain expatriate groups at the most vulnerable and important moments in their lives, whether that be serious illness, death, retirement, their children’s graduation or wedding. We don’t sell directly to the public, as we believe that financial advice is an important component of the decisionma­king process for a complex and potentiall­y long term purchase. The UAE life industry is facing significan­t change, with important changes to regulation­s pending from both the UAE Insurance Authority and the Emirates Securities and Commoditie­s Authority ( ESCA). This updated regulation is designed to improve customer outcomes, which of course FPI welcomes. We believe that it is time that the industry, including advisers, got back to what it has traditiona­lly done best: serving customers.

Finally, we are concerned that some customers will have been put off from making important financial decisions because of uncertaint­y about where to go for profession­al help. However, I’d encourage you to think again: inaction in relation to planning your finances is probably the worst decision you will make and the industry is improving. For sure, choose your adviser and solution carefully, but do choose. There is ample evidence to suggest that taking good financial advice is preferable to not acting at all. If you don’t have an adviser, you can visit our website www.fpinternat­ional.ae where we have a list of suitably authorised key distributi­on partners. The contents of this article reflect the opinions of the writer and not necessaril­y Friends Provident Internatio­nal or other companies in the Aviva Group. This content is for informatio­n only and does not constitute financial advice. Readers should seek their own profession­al advice before making financial planning decisions. Friends Provident Internatio­nal Limited and other companies within the Aviva Group accept no liability for loss of any kind incurred, or any action taken or not taken, as a result of reliance on the informatio­n or opinions provided in this article. © Friends Provident Internatio­nal Limited. Registered in the United Arab Emirates as an insurance company (Registrati­on No. 76).

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