Gulf Business - - LIFESTYLE -

In terms of rev­enue, it’s the largest menswear brand in the world. That po­si­tion of strength al­lows it a wide berth – creative and fi­nan­cial – to do as it pleases. In the case of this year’s SS19 show in Mi­lan, Zegna es­chewed suits in favour of a more re­laxed and streetwear-first col­lec­tion on the run­way.

No or­di­nary streetwear, of course. Think bombers in meshed leather and track pants with zip­pers.

When it did need to re­sort to the suit, it re­turned to the ‘ bomber suit’ con­cept for which creative direc­tor Alessandro Sar­tori has writ­ten the rule­book: tai­lored jacket, bomber and a track pants with slack.

Guests were in­vited to the Os­car Niemeyer-de­signed Palazzo Mon­dadori, whose con­struc­tion was ini­ti­ated in the same year that Zegna made their first readyto-wear suit – 1968. The fi­nal look from the col­lec­tion ti­tled

Weight­less­ness was a pink two-piece printed with em­blems from the house of Zegna. Why? Be­cause it can.

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