In terms of revenue, it’s the largest menswear brand in the world. That position of strength allows it a wide berth – creative and financial – to do as it pleases. In the case of this year’s SS19 show in Milan, Zegna eschewed suits in favour of a more relaxed and streetwear-first collection on the runway.
No ordinary streetwear, of course. Think bombers in meshed leather and track pants with zippers.
When it did need to resort to the suit, it returned to the ‘ bomber suit’ concept for which creative director Alessandro Sartori has written the rulebook: tailored jacket, bomber and a track pants with slack.
Guests were invited to the Oscar Niemeyer-designed Palazzo Mondadori, whose construction was initiated in the same year that Zegna made their first readyto-wear suit – 1968. The final look from the collection titled
Weightlessness was a pink two-piece printed with emblems from the house of Zegna. Why? Because it can.