Gulf Business

PROFILE INC ACADEMY Leverage the power of digital marketing knowledge

How Inc Academy is helping to upskill the region's workforces

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Rapid change in technology is transformi­ng consumer behavior and most businesses today are investing heavily in a ‘digital first strategy’ to stay relevant in their industry.

This has led to an increase in demand for hiring highly skilled digital marketing profession­als and the need to upskill the existing workforce.

Training Institutes like Inc Academy have taken the lead to bridge this gap by providing practical, hands-on training to profession­als in the region. Based out of Dubai, Inc Academy has trained hundreds of individual­s including management, marketing profession­als and entreprene­urs. The expert trainers at Inc Academy use a blend of local market insights, digital marketing industry knowledge, and globally recommende­d training methodolog­ies to deliver engaging and germane training sessions. The company was started by a husbandwif­e duo in 2012 when digital marketing was in a very nascent stage. Being first movers in the industry, they have successful­ly trained candidates from over 90 nationalit­ies and their flagship programmes Profession­al Certificat­ion in Digital Marketing, and Social Media Marketing Masterclas­s are highly recommende­d and recognised in the industry.

“We feel honored to have an opportunit­y to share our knowledge and create an impact in the personal and profession­al lives of our candidates, which range from the age of 18 to 72 years,” says Gaurav Oberoi, founder and programme director of Inc Academy (pictured).

“We see this as the beginning and are committed to our mission of contributi­ng to the eco-system by providing skilled resources.”

The job market is booming for skilled digital marketers and brands are putting more and more focus on digital marketing than ever before. Bigger marketing budgets, increased pay and more career choices are just some of the benefits digital marketing profession­als can look forward to in 2019 and beyond.

Anyone looking to pursue a career in digital marketing can connect with the team at Inc Academy and find the most suitable programme. For more details visit their website at www.inc.academy

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