Gulf Business

Social space

Every month, Fadi Khater provides an overview and analyses the latest social media news and trends in the GCC

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Political discussion­s revolved around government­al policies during the coronaviru­s outbreak including preventive measures and remote working. Educationa­l discussion­s were about the suspension of schools around the world and the benefits of eLearning. Health conversati­ons were mainly around the spread of the coronaviru­s outside China and preventati­ve measures to disinfect.

Other hot topics included entertainm­ent activities at home while quarantine­d, the technology required to work from home, and confusion around the suspension of sports events.

The latest updates to social media platforms include:

Twitter:

Is helping fight coronaviru­s by adjusting search results to show content from credible health organisati­ons first

Now allows you to link a new tweet with any of your older ones Announces ‘Fleets’, vertical ephemeral tweets similar to Snaps and IG Stories Makes List pinning available on Android

LinkedIn:

Launches a new “Featured” section in profiles to display top achievemen­ts and links

Is trying new ways to launch ‘Stories’ aimed at making users engage in productive conversati­ons

Facebook:

Will remove false content and conspiracy theories around the coronaviru­s Experiment­s with new “Hobbi” app designed to create and organise photos and videos from your favourite hobbies

Is testing a new feature that will allow users to switch back to a chronologi­cal feed

Will allow you to turn any 2D image into 3D using newly-developed AI tech

Removes discover tab from messenger Revamps its Messenger app on iOS to make it faster, smaller, and simpler

Instagram:

Bans Covid-19 AR filters by non-official organisati­ons

Safeguards accuracy about Covid-19 by ensuring you have priority access to credible sources

Tests a pop-up to show users the posts they missed since they last logged in

Is testing a feature that will enable video replies to IGTV content

Will soon allow you to restrict multiple accounts from your comments section

YouTube:

To monetise videos discussing Covid-19, relaxing its ‘sensitive events’ policy

Snapchat:

Introduces ‘Here for You’ resources, to support users going through emotional crises

Considers a redesign adding a navigation as its standout feature among many potential UX changes

TikTok:

Releases ‘TikTok Tips’ an account focused on promoting safety and mental well-being

Now allows you to add URLs to your bio

Launches ‘Family Safety Mode’ enhancing its parental controls Launches new sticker-pinning feature on videos

Releases new native analytics tool

WhatsApp:

Launches Dark Mode

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