Gulf Business

Digital transforma­tion: Doing it right

Global tech firm Micro Focus says it is key for businesses to rethink their digitisati­on strategies to make them future-proof

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If there’s one thing that is a constant today across businesses worldwide, it is that they are all changing rapidly. Digital transforma­tion has become a popular phrase for corporatio­ns and public sector entities even as they seek to accelerate efficienci­es by adopting the latest technologi­es.

A combinatio­n of technology advancemen­ts, evolving customer expectatio­ns, process enhancemen­ts and new business models are forcing companies to rethink their strategies, according to IDC.

Speaking at the Micro Focus Virtual Universe 2020 – which was held for an online global audience – the tech company’s CEO Stephen Murdoch explained that the key is to find the “balance of both running our business today and transformi­ng it for what we believe it needs to be in the future”.

“The reality is we have to find and capture new sources of revenue, on top of our existing business infrastruc­ture, business processes and our organisati­onal structures. We need to evolve but we have to build on what we have. That’s about finding this balance of innovating at speed but doing so with a cost and a risk profile, that’s appropriat­e for the enterprise,” he said.

“Most of our customers live in a multi-generation­al, multi-process and developmen­t model environmen­t. How do you innovate in the reality of that environmen­t? How do you embrace new opportunit­ies through the Internet of Things? How do you bring in new capabiliti­es from emerging startup vendors and SaaS capabiliti­es, and how do you do all of that with the correct balance of cost, risk and speed?”

Outlining the company’s strategy, Murdoch highlighte­d their four main pillars of digital transforma­tion: Enterprise DevOps; hybrid IT management; security, risk and governance; and predictive analysis. These elements are all combined to offer clients a holistic and methodical approach.

“We operate across waterfall methodolog­ies, agile, true to DevOps. And we do all of that within our own business. We have taken very significan­t cost improvemen­ts and we’ve done so well improving our risk posture,” he said.

Micro Focus, which has 4,800 engineerin­g staff operating 24x7, scans 10 to 20 million code lines for security on a daily basis and manages around 6,000 patches annually.

It offers enterprise DevOps services to 20,000 customers globally, with 50 languages supported and over one million users in the community. The company also provides security, risk and governance services to 10 of the world’s largest banks, managing 450 million identities with 485 patents also secured.

“We have a holistic set of capabiliti­es. We are very open and flexible in terms of how we embrace open source capabiliti­es within our own solutions or in collaborat­ion. We have an open partner proven ecosystem that allows you to be flexible in terms of which public cloud, which systems integratio­n partner [you want to work with] and we work incredibly closely to be at the core of many of those offerings ourselves. We believe we have a flexible, capable and structured end to end offering to help you do business,” said Murdoch.

The company is also focusing heavily on analytics to differenti­ate its portfolio, using its Vertica platform. Current offerings include ArcSight Investigat­e, Operations Bridge, hybrid loud management, data centre automation, app defender, GDPR solutions with voltage and ZENworks, with other solutions planned for the future.

Using predictive analytics, Micro Focus backs 10 million digital ad auctions every second and powers 14 million Uber rides daily.

“Analytics is fundamenta­l to everything that we do. How we develop our products is really core to what we do here at Micro Focus. We call

A combinatio­n of technology advancemen­ts, evolving customer expectatio­ns, process enhancemen­ts and new business models are forcing companies to rethink their strategies

“Most of our customers live in a multi-generation­al, multi-process and developmen­t model environmen­t. How do you innovate in the reality of that environmen­t?

it customer centric innovation,” said Murdoch.

Internally, the company is also making investment­s in its business and undergoing its own digital transforma­tion following a fundamenta­l review of operations. This is taking place within four areas:

1. Complete the core systems and operationa­l simplifica­tion work

The objective is to create “agile, simplified systems and processes making it easier to do business.”

2. Transform its go-to-market organisati­on and approach

The objective is to improve how Micro Focus supports customers and meets their evolving needs.

3. Evolve the business model to establish stronger positions in growth areas

The objective is to make incrementa­l investment­s in product research and developmen­t to deliver new capabiliti­es faster.

4. Accelerate a targeted transition to subscripti­on and SaaS

The objective is to provide more choice for how customers licence and use products. “We may not always be the shiny, new solution or capability in the marketplac­e, but we have a bulletproo­f approach in terms of being able to deliver at scale. We are in business for 40 years, we’ll be in business for 40 more, and we’re fully committed to being a long-term investor success,” added Murdoch.

 ??  ?? Stephen Murdoch, Micro Focus’ CEO
Stephen Murdoch, Micro Focus’ CEO
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