Counting the long-term cost of being hacked
While businesses get undermined, governments remain wary of upsetting China
Hackers steal $160 billion (Dh588 billion) worth of intellectual property from Western companies every year, according to cyber security experts. The damage, they say, is incalculable and Western governments have made it a priority to protect their nations’ commercial assets.
But try telling that to Donald McGurk, chief executive of Australian communications, metal detection and mining technology firm Codan, who has watched sales and prices of his firm’s metal detectors collapse since Chinese hackers stole its designs three years ago to sell cheap imitations into Africa.
With the Australian government wary of rocking the boat ahead of a historic signing of a free trade deal, McGurk says he was forced to hire a private investigative firm in China to stage a series of raids on counterfeit factories. “They said you’re on your own,” McGurk told Reuters, referring to the Australian government officials he lobbied to help with his problem. The Australian government did not immediately respond to queries about Codan.
Codan’s experience provides a rare look at the longer-term impacts of hacking on companies, as most keep the extent of an incident under wraps. In fact, experts say many firms continue to turn a blind eye to cybersecurity even as hackers become increasingly sophisticated.
A PricewaterhouseCoopers report found the average information security budget dropped 4 per cent to $4.1 million last year, reversing a threeyear trend of rising funds to tackle cybercrime. That was even as the total number of detected security incidents jumped 48 per cent to 42.8 million globally, PWC said.
Bryce Boland, chief technology officer for Asia at cyber security firm FireEye Inc, said many companies are too focused on the reverse engineering capabilities of Chinese companies.
“They may be good at reverse engineering but they’re much better at just getting the plans during the development phase (via hacking) and leveraging those immediately,” Boland said by telephone from Singapore.
Codan began to realise it had a problem when it started receiving faulty metal detectors back into its services centre in 2011. Those products, stamped with the Codan logo, had unrecognisable, inferior parts.
Codan was forced to slash the price of its gold detectors from around A$4,000-A$5,000 to around A$2,500 to compete with the counterfeiters. The company’s net profit fell to A$9.2 million in the year to June 30, 2014, from A$45 million a year earlier as a result.