For those who don’t already know, what can people expect from the Zoella Beauty line?

It’s a bath and body collection, featuring a bath soak/shower creme, body lotion, fragranced body mist, fizz bar bath fizzers, and three make-up bags. It’s fun with light and floral fragrances and perfect for relaxing at the end of a busy day.

Is it true that some of the bath products are intended to help other people who struggle with anxiety? (Sugg has previously spoken about her own experiences with anxiety.)

Baths are a great way at calming down and relaxing when you’re feeling anxious or stressed, and can also make a lovely treat. I wanted to create a range for bath and body as those are some of my favourite kinds of products, and can really help you to chill out if you’re not feeling so good.

What are your personal favourite products Zoe Sugg (right) and boyfriend Alfie Deyes inspect progress of their Madame Tussauds figures on June 4.

I’m coming to realise that when you’re interacting with so many people online, there are bound to be a few negative comments every once in a while. The hardest thing is just trying to ignore them, as those are the ones that are easiest to focus on. It’s important to try not to take it personally. Those people are generally not happy in their own lives so all you can offer them is gratitude. I am so lucky to be able to interact with so many people every day, so it’s all about focusing on the positives and letting the negatives slide.

As someone who has made a name being connected and ‘on’, is it hard for you to disconnect?

It is so hard to leave it alone! I’ve usually always got my phone or laptop with me, but I’ve learned that it’s really