Emirates NBD gets top award
Bank recognised in the ‘Best Customer Experience — Banking’ category
Emirates NBD said it has bagged “Best Customer Experience — Banking” at the 2016 Customer Experience in Financial Services Asia (CXFS Asia) Awards in recognition of its exceptional commitment to provide superior customer experience in 2015.
Emirates NBD’s strategic focus on offering an enhanced customer experience in recent years has significantly contributed to the massive growth of the bank. With increasing consumer demand for digital and social banking, Emirates NBD has made great strides in offering a sophisticated and convenient omnichannel banking experience, with a particular focus on new digital solutions via its online and mobile portals.
Business model
“We are honoured to receive the award for Best Customer Experience. Providing a superior customer experience has been at the core of both our business model and corporate culture. Since our multichannel transformation, we have been successful in offering an unparalleled customer experience on each of our platforms, be it at our branches or via digital banking,” Suvo Sarkar, Senior Executive Vice-President and Group Head — Retail Banking and Wealth Management, Emirates NBD, said in a statement.
Emirates NBD’s recent Dh500 million commitment towards digital innovation in banking has largely contributed toward increasing the bank’s customer experience proposition. Almost all of the bank’s products and offerings are available both on its website as well as the Emirates NBD mobile banking app resulting in 87 per cent of the bank’s customer transactions now taking place via digital channels. The platforms empower customers to process all their everyday banking needs and manage and track their finances and conduct transactions remotely.