How does our shopping method define us?

he preferences an individual makes based on his perceptions on certain things impacts his lifestyle to a great extent. Perception is nothing, but the point of view of a person about one thing or the other. One of the hot topics of this relevance could be spending habits of an individual or a family.

Nowadays we see people spending a lot at a sale during festive seasons or holidays. To top the whole excitement, the companies also focus on the majority of the population who would be the potential buyers. There are plenty of offers to pick for the customers that they would buy, even the luxury items as well during such offers as they would get good discounts. They may not have planned for it, but the offer seemed too attractive to neglect. Ultimately, it’s the perception towards shopping and money management that is the cause of different spending patterns of every individual. Some people do selective purchases by taking what is required and focusing on their list alone, while many others do impulsive buying as the offers attract them easily and they don’t feel the need to think before the purchase of the product or checking its relevance to their shopping list and requirements.

The preference of every individual is different from the other. Some people want to buy only branded clothes or items, while many others go as per the offer and want to buy anything that fits their pockets.

Recently, I was at a supermarket because there was a big sale of 50 per cent. Like many others, I wanted to check out what they were offering. Unlike a normal weekend, I saw massive crowds coming to spend. No doubt, it’s fun to shop during such mega offers, as we get the best at lower prices and even the branded clothes are within reach of an average person. People tend to go with the company’s marketing strategies without verifying the necessity or the relevance of the product and the burden on their pockets or on their credit cards.

I would be interested in hearing the opinions of others on this subconscious and compulsive need to spend on deals.

The reader works in the accounts department of a company based in Dubai.