A new jewel in Balqees’ crown

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Jewellery brand L’azurde has announced Emirati-Yemeni singer Balqees Ahmad Fathi as its face for 2017. The singer and social media sensation is one of the country’s most popular faces, and recently shared the stage with iconic tenor Andrea Bocelli in Abu Dhabi. “Balqees’ dynamic personality and strong dedication to her craft embodies the essence of our brand, that blends traditional Arab values with modernity, which are also reflected in our designs. Moreover, she is a positive influence and contributor, which resonates with our customers and community who aspire to be future leaders and trendsetters,” said Selim Chidiac, CEO of L’azurde.