Gulf News

Automation creates new industries for talent

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While automation may replace opportunit­ies for people to do manual work, it has created whole new industries for other areas of talent. I think the digital realm in itself is very exciting, speaking as a person who comes from a digital marketing background. People are going to be rid of mundane, repetitive tasks and instead focus on innovation and the creation of new things.

I feel the people that stand to benefit are those who work in a digital-related field as now you can be practicall­y anywhere to do your job. This means more job opportunit­ies for working mums and other tech-savvy people. This means that those with travel aspiration­s can just about work from anywhere, which has never been possible before. The mundane task of data entry jobs can now go out the window; it is now going to be automated. People can now spend more time using their strategic thinking and analytical skills without dealing with oodles of numbers. To me, this provides the person a different perspectiv­e altogether and an ability to problem solve much better. Automation in general is necessary to a certain extent in a lot of aspects of life as the world population grows and the fact that we in general find less time to do the things we really want to do. The objective of automation is quite simply to make repetitive and often timeconsum­ing tasks better so that we can focus on what’s next.

The phrase ‘innovate or die’ can now apply to people; not just companies. As the world becomes increasing­ly automated, it has now become of prime importance for people to keep up with the technology trends and become accustomed to constant learning. From Ms Aneesha Rai Content editor for a real estate company based in Dubai

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Ramachandr­a Babu/©Gulf News
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