Make your business card smart with AR
Current cards seem outdated in today’s digital age
and experiences like never before,” Vatche Kavlakian, CEO of Dubai-based NDigitec, told
The company creates a code, similar to a QR code, and an app for the code. When a target customer downloads the customised AR app from the Google Play or Apple App Store and scans the code, the app will be activated and shows predefined content.
Kavlakian said the code doesn’t have to be on the card itself, it can be on any product, walls, mugs, calendars, letterhead, brochures or signboard.
“It is a simple concept, but a huge transformation in the media content transforming to the customer. Instead of using huge resources to transform the content or marketing tools to the customer, it is a simple idea and no need to go to the company’s website,” he said.
Customised app
The company charges a fee for creating a customised app for a company and the content of the app has to be decided by the company. If not, Kavlakian said that their content creation team can develop the content but for a fee.
He said the AR business card gives the user a more personalised method of explaining in further details about your product, company, or yourself — right out of your card.
“Only a few people will manually take the effort of checking a company’s website while a lot of people will happily just hover their phone over your card and see the augmented reality app,” he said.
Moreover, he said the Middle East region loves videos and visuals when compared to the West.
The company has signed 20 companies new technology.
“Our next venture will be a mixture of augmented reality and virtual reality where an image will pop up from the phone or tablet and talk to you about the company. It will be launched soon,” he said. already for the