MENSWEAR FOR
he International Woolmark Prize is one of fashion’s most coveted awards in the world, not least because it has supported many designers in building internationally successful brands, but also because of its scope: it’s features some of the best talents from across 60 countries.
Every year, six regions compete for two coveted prizes — one in womenswear and one in menswear — and Dh556,000 each, as well as mentoring and retailing opportunities. But the six regions — India, Pakistan & Middle East; Asia; Australia & New Zealand; British Isles; Europe and USA — will have to first pick their talents. Label: Country: Theorem was created by designer Nitin Chawla. Storytelling and expression are the two tools of his design philosophy that gives greater meaning to his products beyond pure utilitarian and adornment purposes. Chawla firmly believes that diversity is strength.
Dubai will play host again this year and on July 24 will name its two representatives. Judges for the regional round include famed Indian fashion designer Manish Malhotra; Alison Tay, the editor of Grazia Middle East; Che Kurrien, the editor of GQ India, Nonita Kalra, editor of Harper’s Bazaar India; Daniel Higgins, fashion editor of Esquire Middle East; Laura Larbalestier, the buying director at Boutique 1; Kirsten Lock, the fashion director at ordre.com; and John Roberts, the general manager, Eastern Hemisphere, of The Woolmark Company.
One menswear and one womenswear finalist will be selected from the region and will receive a Dh194,000 financial contribution towards their next collection as well as an invitation to participate in the international finals.
Here are the designers in the running: Label: Country Antar-Agni by Ujjawal Dubey was launched in 2014, as part of the Gennext category at Lakme Fashion Week. Dubey believes that fabric has its own character waiting to be explored and the label Antar-Agni is reminiscent of the same. He merely helps the fabric speak its language focusing on creating raw and natural pieces. Dubey won Best Upcoming Designer for Menswear at the Grazia Young Fashion Awards 2015. He was named one of ‘50 most influential young Indians’ by GQ India and won the Elle Graduate Award in 2016. He was also named in the 30 under 30 list by the Forbes India magazine in 2017.