Union Properties accelerates diversification strategy

Forms UPP Capital Investment to specialise in direct and indirect realty investments

Union Properties announced the formation of a new investment arm, UPP Capital Investment, as the real estate group continues to roll out its diversification strategy.

The new entity will specialise in direct and indirect real estate investments, and will provide in-house expertise to support the group’s long-term strategy.

“While we remain steadfastly committed to our core specialisation of developing communities and bringing outstanding homes to the market, we are concurrently taking steps to diversify our revenue streams, access new markets and capture new opportunities,” Nasser Butti Omair Bin Yousef, Chairman, Union Properties, said in a statement.

UPP Capital Investment is the third full-owned subsidiary formed by Union Properties in recent months, following Union Malls and Al Etihad Hotel Management.

Union Malls provides retail and leisure options in Union Properties developments. Its inaugural mall will be “The Central”, a 100,000 square metre complex located in MotorCity spread over four floors offering shopping retail, dining and a wide range of leisure options.

The three subsidiary companies will all play important roles in Union Properties’ new masterplan for its flagship MotorCity development in Dubai.

Announced during Cityscape Global, the mega development will comprise of 44 new high and low rise buildings, more than 150 villas, and a wide range of residential, commercial, entertainment and hospitality facilities.

Union Properties chairman