Can Qual­comm break In­tel mo­nop­oly?

Com­pany takes on ri­val with launch of 835 mo­bile phone chip for lap­tops

Gulf News - - Technology -

“What we’re think­ing is how can we make the PC more like a smart­phone.”

AMD also an­nounced that they are work­ing with Qual­comm to bring smooth and fast PC con­nec­tiv­ity so­lu­tions to AMD’s high-per­for­mance Ryzen mo­bile pro­ces­sors.

With Qual­comm en­ter­ing the PC space with its chip, pow­er­ing the flag­ship smart­phones in the mar­ket right now, is it go­ing to break the mo­nop­oly of In­tel? Qual­comm is al­ready sell­ing a new pro­ces­sor for servers with its Cen­triq 2400 pro­ces­sor.

Fouad R. Charakla, se­nior re­search man­ager at In­ter­na­tional Data Cor­po­ra­tion (IDC), told Gulf News that it is too early to say about the Qual­comm’s chip for the PC. It all de­pends on the per­for­mance the chip can de­liver.

“Of­fer­ing a long bat­tery life by it­self is not suf­fi­cient. I don’t think mo­bile phone chips are as pow­er­ful as In­tel i7 pro­ces­sor. If the chip has a high-per­for­mance power sim­i­lar to i7, I don’t see any rea­son for end users to hold back from buy­ing the PC. “It might be suit­able for a cer­tain por­tion of end users, es­pe­cially home users. But if peo­ple are run­ning mul­ti­ple ap­pli­ca­tions, then the pro­cess­ing power and other fac­tors come into play. If that is be­ing com­pro­mised and ru­in­ing the user ex­pe­ri­ence for bat­tery life, then peo­ple might not be will­ing to mi­grate,” he said.

Pric­ing

The ASUS No­vaGo is a 13-inch tablet-lap­top hy­brid with 4GB of RAM and up to a 256GB Solid State Drive.

It is ex­pected to sell at $599 (Dh2,198) while the $799 model will get 8GB of RAM and 256GB of stor­age.

The HP Envy x2 is sim­i­lar to a Mi­crosoft Sur­face Pro with 256GB SSD and 8GB of RAM.

Charakla said that the pric­ing is com­pet­i­tive.

“We don’t know the com­put­ing per­for­mance of the chip yet. Most peo­ple are not buy­ing and car­ry­ing PCs now as they are com­fort­able with their smart­phones,” said Tracy Tsai, Re­search Vice-Pres­i­dent at Gart­ner.

There will al­ways be a trade­off, she said and added that if a user wants a bat­tery per­for­mance, it all de­pends on how much you are will­ing to sac­ri­fice on the com­put­ing power. It is dif­fi­cult to have both at the same time. It all de­pends on the user.

Mi­crosoft has tai­lored its Win­dows 10 soft­ware to make sure that reg­u­lar PC pro­grams will work on the new chips. The ini­tia­tive is a re­newed at­tempt to get Win­dows into the mo­bile space tra­di­tion­ally served by tablets and phones.

Its pre­vi­ous at­tempt to run full Win­dows on ARM-based pro­ces­sors with its Win­dows RT failed due to poor per­for­mance.

When asked how dif­fer­ent it is from Win­dows RT, Mahi­ud­din Khasru, coun­try head for ASUS Mid­dle East, said Win­dows RT was not full Win­dows. It was not able to run legacy apps (Win 32 apps). This is full Win­dows 10 with no lim­i­ta­tions.

“The Qual­comm chip is more pow­er­ful than the chips of a few years ago. Un­like Win­dows RT, ex­ist­ing Win 32 apps will run in em­u­la­tion on the chip,” he said.

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