‘Awe’ not your regular Telugu movie

Debutant director Prashanth Varma says his film will steers away from everything people would expect from a Telugu commercial entertainer.

The trailers reveal Kajal Aggarwal, Regina Cassandra in tight braids and bold tattoos, and Nithya Menon, and you wonder “What are three heroines doing in this story?”

Varma does not reveal anything about their roles.

In the trailer there are the voices of actors Nani and Ravi Teja as a conversation is played out between a golden fish and a bonsai tree.

Awe is a cocktail of drama, romance, horror and fantasy and cannot be slotted into any particular genre, said the self-taught filmmaker.

Varma first pitched the story of Awe to actress Kajal Aggarwal. She was impressed by its bold content and suggested that it be made in Hindi. It was only after Nani came on board that took off.

Nani wanted to work with Varma after watching his short film Dialogue in the Dark.

Varma said that Nani never interfered with his creativity and it was the freedom that helped him achieve what he envisioned.

“Many a times Nani and I found ourselves in sync with each other,” Varma said.

Shooting with an ensemble cast was another hurdle to jump over.

“There is no lead character here. The content is the hero. Everyone has equal importance in the story,” said Varma.

“Every 10 minutes, an awe moment will surprise viewers. Awe is Pulp Fiction [referring to Quentin Tarantino’s film] from Tollywood. Here I have broken all rules of screenwriting,” he added.

Awe releases in the UAE tomorrow.