Landmark marks ‘Happiness Week’
The retailer participated in a number activities
Landmark Group, the Middle East-based retail and hospitality conglomerate, held a series of activities across its brand stores in the UAE to mark the “Happiness Week” and to celebrate the International Day of Happiness on March 20.
Landmark Group was named the “Featured Giver” of UAE’s Happiness Journey which kicked off on March 15 with a carnival at City Walk, Dubai.
In continuation of its partnership, the group said that it took this opportunity to engage with the UAE’s residents and visitors to spread happiness and joy during the period.
For the first time ever, Landmark Group also introduced a one-of-a-kind “Happiness Bus” to tour the city as part of the Happiness Week.
The bus is a journey of celebration spreading happiness through various activities including magic shows, balloon shaping, face painting, games and prizes and a goody-bag to be distributed among residents at select shopping destinations in the city.
Nisha Jagtiani, group director and chief happiness officer, Landmark Group, said in a separate statement: “We would like to thank the leadership of this country for their vision of imparting happiness across the cross-section of society through initiatives like the ‘Happiness Week’ of which the Landmark Group is a strong supporter.”