Gulf News

Zuckerberg to testify before Congress

FACEBOOK CEO WILL NOT APPEAR BEFORE A BRITISH PARLIAMENT­ARY COMMITTEE OVER DATA PRIVACY SCANDAL

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Facebook is in talks with lawmakers about having its chief executive, Mark Zuckerberg, testify before Congress about the social network’s handling of user data.

The company is in contact with all three congressio­nal committees that have requested testimony from Zuckerberg: the Senate Judiciary Committee, the Senate Commerce, Science and Transporta­tion Committee and the House Energy and Commerce Committee, a Facebook spokespers­on said.

The company declined to confirm a CNN report Tuesday that Zuckerberg had made up his mind and agreed to testify about how personal informatio­n from 50 million unsuspecti­ng Facebook users ended up in the hands of Cambridge Analytica, a political consulting firm that worked on the Trump campaign.

Zuckerberg will not appear before a British parliament­ary committee on misinforma­tion and social media, choosing instead to send one of his deputies, the company said Tuesday.

An appearance by the 33-year-old billionair­e before Congress would signal the company is bowing to pressure at home amid arguably the most serious crisis in its 14-year history.

The Federal Trade Commission confirmed Monday it was investigat­ing the social media giant to determine whether it had violated a consent order to disclose uses of customers’ data. On the same day, 37 attorneys general, including California Atty. Gen. Xavier Becerra, sent a letter to Facebook asking about the company’s data policies and its role in the Cambridge Analytica controvers­y.

Facebook is also facing a backlash from consumers, highlighte­d by the #deleteface­book hashtag. The company is now scrambling to win back trust from its more than 2 billion users worldwide.

The scrutiny could amount to a national reckoning about the future of social media and its advertisin­g-based business model that requires collecting evermore intrusive personal data to thrive.

“Congress is worried about the Pandora’s box of social media, and they want to be seen doing something,” said Betsy Sigman, a professor at Georgetown University’s McDonough School of Business. “Their constituen­ts are nervous about their privacy and the impact social media could have on their privacy and their kids’ privacy.”

By facing Congress, Zuckerberg can show Facebook is serious about privacy — a gesture that could tamp down outrage, Sigman said.

“Facebook made almost $40 billion (Dh146 billion) in advertisin­g revenue in 2017,” Sigman said. “This revenue is made partly because they can target people they have collected data on.”

 ?? Rex Features ?? ■ Facebook is in contact with all three congressio­nal committees that have requested testimony from Zuckerberg.
Rex Features ■ Facebook is in contact with all three congressio­nal committees that have requested testimony from Zuckerberg.

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