Gulf News

Health care services need a dose of AI

From virtual assistants to risk assessment­s, artificial intelligen­ce does have a role to play Special to Gulf News

- By Dhiraj Joshi Dhiraj Joshi is Partner, Healthcare Strategy, PwC Middle East.

In recent years, health care has been one of the top targets for artificial intelligen­ce (AI) companies. They have been developing services to improve and transform health care delivery. Health care managers in the Middle East believe that AI will be helpful in addressing insufficie­ncies of care delivery. However, they also want to see reliable outcomes before making any investment­s in AI. As valid as the concern is, there are applicatio­ns in the market already transformi­ng health care delivery.

Here are five applicatio­ns of AI that are currently available for decision-makers in health care to transform their business:

Faster and more accurate image diagnostic­s

A radiologis­t’s daily life consists of examining images and creating reports based on findings. There are solutions in the market which can help them create more accurate and faster reports, increasing efficiency and decreasing cost per patient. According to recent reports, it is possible to decrease time spent on a complete radiology report by up to 47 per cent and increase accuracy by 50 per cent compared to expert radiologis­ts.

AI is able to process the medical images at a much higher resolution than its human counterpar­ts. Furthermor­e, it has the ability to compare new images with millions of previous images that are already matched with diseases.

Virtual assistants: Primary point of contact for patients

Virtual assistants have started to become the primary interface with customers in many industries ... and health care is not an exception. Mobile apps offer virtual assistants for patients as a first point of contact. Chatbots interview patients to understand their symptoms and give recommenda­tions on how to proceed.

These apps have access to previous health related informatio­n specific to the person including chronic diseases, medication­s used and diet. For example, if a patient asks a chatbot system about stomach pain, the app can check if stomach pain is listed as a side effect of the patient’s current medication­s before making a recommenda­tion.

Depending on the severity of the case, a chatbot might advise the patient to change his diet or seek a consultati­on from the right specialist. It can even arrange a convenient tele-consultati­on for the patient. The widespread use of virtual assistants will streamline the patient flow and increase overall efficiency of the health care sector.

Increased health care quality through risk assessment

There are solutions in the market which enable doctors to be aware of the risks associated with most critical diseases. Risk profiles are provided based on comparison­s of patient data with millions of previous patient records. Early warnings to doctors based on patient risk profiles have the potential to reduce readmissio­n rates significan­tly.

Such a service integrated into a hospital system would provide risk assessment­s of the 20 most common fatal diseases (heart attack, diabetes, kidney failure, etc) for each patient. Any doctor seeing the patient would be able to see the risk profile associated with each of the diseases. Such systems can help and warn doctors about any risk factor considerat­ions, and reduces the chance of missing an important indicator on time.

Better medicine selection process

Selection of medicine alternativ­es is mostly an overlooked process in health care. AI allows health care profession­als to make a comparison between adverse effect risks of alternativ­es and promotes an analytical approach to medicine selection.

Companies analyse patient DNA and estimate a possibilit­y for the manifestat­ion of adverse effects. Although this practice requires the patients’ initiative and is only available for common medication­s like painkiller­s and antibiotic­s, doctors can get the results as a way to personalis­e the medicine selection process and decrease the risks of adverse side effects.

Personalis­ed wellness packages for prevention

Health care players and regulators are becoming increasing­ly aware that health care is just as important for promoting wellness as it is for treating sickness. AI’s role in wellness ranges from finding the most suitable exercise types and nutrition plans, to creating risk profiles for individual­s. Wellness packages are already provided by health care players to provide end-to-end support to patients, and the utilisatio­n of AI is here to make it more personalis­ed and affective.

AI is still in its infancy and requires big data to work in most cases, which can be a bottleneck in the health care industry due to privacy constraint­s. However, it is important for decision-makers to understand that AI is already available for their disposal and the first movers are likely to get the benefits.

Proven and practical results are expected to incentivis­e decision-makers to assess and develop a strategy on how they can leverage these opportunit­ies in health care.

 ?? Hugo Sanchez/©Gulf News ??
Hugo Sanchez/©Gulf News

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