Sharjah gets first English radio station
BROADCASTING ON 95.0 FM, IT WILL FEATURE NEWS, INTERVIEWS, DISCUSSIONS AND MUSIC
Broadcasting on 95.0 FM, it will feature news, interviews, discussions and music |
Pulse 95, Sharjah’s first English language radio station, joined a long list of UAE radio stations on Monday. The FM station has been launched by the Sharjah Media Corporation (SMC).
Themed ‘The Heart of Sharjah’, Pulse 95 was launched at a ceremony at Al Majaz Amphitheatre on Monday.
Broadcasting on the 95.0 FM frequency, the new station “will present a vibrant mix of local and international news, exclusive interviews, features, morning talks, evening segments, and a unique blend of acoustic music that will cover chart-topping hits”, according to a press release issued by SMC yesterday.
In a press release, Shaikh Sultan Bin Ahmad Al Qasimi, chairman of Sharjah Media Council, said: “The launch of Pulse 95 is an exciting venture into a new market for Sharjah Media Corporation.
‘Filling the gap’
“We have seen a real need to fill the gap in English language output, particularly when so many of the emirate’s residents use English in their day-to-day lives and increasingly conduct business in English.”
Pulse 95 is also bringing listeners popular 40 top of the charts music in an acoustic format, in line with the brand of the station and its talk radio style.
Mohammad Yanez, head of Pulse 95, said: “We have ensured that every aspect of the content is consistent and the introduction of the acoustic music element follows that perfectly, being complementary rather than intrusive.
“Our goal is to be a totally inclusive, fun, trusted, feel-good station, bringing the listeners positive, upbeat stories of real people,” Yanez said. “We are the first English station in Sharjah, but we are not aiming purely at listeners who are native English speakers.
“Pulse 95 is an option for people who understand English even though it may not be their first language and want to enjoy the content of the shows.”