Majid Al Futtaim launches its Ramadan charity campaign

Company’s campaign is to encourage the spirit of giving during Ramadan

Majid Al Futtaim has launched its 12th annual “Make A Difference Together” campaign, which encourages parents to teach their children the value of giving and to instill lessons of giving. In addition, the campaign aims to stimulate communities to donate together, providing families in need with everyday essentials. The “Make A Difference Together” campaign invites parents to educate their children to do kind acts that will make a positive difference in the lives of underprivileged families.

Donation boxes

From the first day of Ramadan and continuing into Eid, Majid Al Futtaim placed special donation boxes in its shopping malls across Bahrain, Egypt, Lebanon, Oman and the UAE, encouraging parents and children to donate essential items that include clothes, toys, books, food and electronics. The campaign is aligned with the Human Development pillar of the “Year of Zayed” initiative and supports Majid Al Futtaim’s recently launched sustainable development strategy that focuses on transforming the lives of those in the communities it serves, to provide a healthy, fulfilling and sustainable way of life.

Alain Bejjani, chief executive at Majid Al Futtaim — Holding, said: “[T]he ‘Make A Difference Together’ campaign embraces the act of giving to support those in need during the Holy Month.”