Pakistan becomes the next stop

After its blanket coverage of the Middle East, Starz Play has now extended the beam to cover Pakistan as well.

“We started with 5,000 hours of content for viewers in Pakistan, including 500 hours of Urdu programming” said Maaz Shaikh. “As soon as we got the content together, we were good to go. It was only a question of extending the beam from here to Pakistan — it’s the same platform, same technology.”

The Pakistan extension will also help Starz in another way — bring some of that content to show the Pakistani diaspora in the Gulf as well as potential takers among Indian and Arab viewers. I have no doubt that we will get the content mix right.”