New campaign by Sawab Centre
Five-day campaign on social media will focus on fathers’ role in spreading positivity
The Sawab Centre, a joint UAE-US digital communications hub to combat violent extremist ideologies online and promote positive alternatives, announced the launch of a new campaign on its social media platforms.
Under the hashtag of #AboutAFather, the five-day campaign will run from June 17-21 in Arabic and English on Sawab’s Twitter, Facebook, Instagram, and YouTube platforms.
Sawab’s #AboutAFather campaign coincides with the celebration of Fathers’ Day in many Western countries on June 17 and in the Arab world on June 21. #AboutAFather will focus on the importance of fathers as role models in spreading the positive values of mercy, tolerance and hard work, among others. The campaign will also highlight the lives and examples of extraordinary fathers who fought to protect their families and preserve their communities in the face of conflict, violent extremism and other forms of oppression. In the converse, Sawab will relate cautionary tales of negligent fathers who allowed their children to join terrorist groups, or in one extreme example, even conspired to have the entire family, including young children, become suicide bombers and shed innocent blood.
#AboutAFather is the Sawab Centre’s 28th social media campaign countering violent extremism and presenting positive alternatives to violent and divisive ideologies.