RAKBank in deal with FC Barcelona
The bank is now the new Official Bank of the football team in the UAE
The National Bank of Ras Al Khaimah (RAKBank) and FC Barcelona have announced a strategic Regional Partnership for three years extendable by another two years whereby RAKBank has become the Official Bank of FC Barcelona in the UAE. This partnership entails the launch of new FC Barcelona dedicated co-branded products including MasterCard Platinum Credit and Debit Cards.
The contract was sealed in the presidential box at the Camp Nou and was attended by FC Barcelona’s Chief Executive Officer, Oscar Grau, while Frederic de Melker, Managing Director of Personal Banking, ■ represented RAKBank at the event. With this association RAKBank Barca fans can look forward to accessing FC Barcelona branded merchandise and opportunities to watch their favourite players in Barcelona among other benefits.
Frederic de Melker, Rakbank’s Managing Director of Personal Banking commented: “We are delighted to partner with FC Barcelona, one of the world’s leading football clubs, to become their official bank in the country. UAE is a football loving nation of dedicated fans who avidly follow the game. Therefore, we deemed it fit to bring their favourite club closer home by building increased affinity of the segment with the Club and RAKBank. We aim to deliver unique value propositions through the RAKBank co-branded credit, debit cards, and other banking products.”