Gulf News

The business of delivery needs more players

Fobbing off consumers with half-baked responses will not do

- BY JUMANA AL TAMIMI Associate Editor

Just how hard it is to send a package to another country? A couple of recent experience­s in receiving and sending documents through couriers only managed to raise my ire.

The slowness in the company’s response to my — genuine — concerns was what set it off. Questions about the time of delivery and what caused the delay kept falling on uninterest­ed ears of those manning the customer service desk. Sure, the two packages were eventually delivered … but one question kept nagging me thereafter. Why do we have to deal with one or just few couriers? Why do we not have many so that customers can get an optimum level of service.

It is as simple as the basic economic principle of supply and demand. The more couriers we have, higher will be the competitio­n among businesses to win over the loyalty of customers and which would prompt them to offer more benefits to clients.

So far, there are just a few internatio­nal courier services and some local ones to choose from. Some of the big names do not operate in all countries. It is interestin­g to see that some of the biggest ones trace their launch to the early years of the last century.

United Parcel Services (UPS) was founded in 1907. Today, it is estimated to deliver more than 15 million packages a day to 6.1 million customers in more than 220 countries.

Few players

As for DHL, described as the largest courier company in the world, its formation goes back to 1969. There is FedEx, founded in 1971. Then there are the two Indian entities, DTDC and Bluedart, with a strong presence in South Asia and elsewhere.

However, recent tech advances and a thriving e-commerce industry have raised demand for more players. Businesses and individual­s are conducting transactio­ns and orders across continents over the web, and some stores even have discounts when buying online.

Under these circumstan­ces, both businesses and customers deserve more couriers.

“Having a pool of different courier services to draw from means you can offer the best customer experience possible, ensuring your parcels are delivered on time with the most competitiv­e rates”, wrote April Smallwood in a blog on multiple carrier shipping strategies.

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