Land Rover embarks on the trail of endangered rhinos
Automaker has created a unique rhino design in London’s Trafalgar Square
Land Rover has embarked on an expedition to preserve the African rhinoceros and its habitat by joining an urban rhino trail across London, it said in a release last week.
A gleaming Land Rover rhino model, embellished by Land Rover’s chief design officer Gerry McGovern, made its debut in central London in the latest collaboration of a 15-year relationship with Tusk.
The unique 1.2-metre-long rhino sculpture was towed into Trafalgar Square in support of the Tusk Rhino Trail, to aid conservation projects for the endangered species. The initiative involves 21 sculptures donated and decorated by leading figures from the worlds of art and design installed at prominent locations across the capital.
The design of the Land Rover rhino uses specialist paint techniques from Land Rover’s state-of-the-art manufacturing process to achieve a highly durable liquid metal finish.
McGovern said in a statement: “I wanted to celebrate the magnificence of this unique creature, so my rhino is covered in a chrome finish. The idea being that because of the highly reflective nature of chrome it would be seen from a long distance, consequently creating awareness of the plight of this animal in Africa.”
The design of the Land Rover rhino uses specialist paint techniques from Land Rover’s state-of-the-art manufacturing process to achieve a highly durable liquid metal finish.