Gulf News

Entreprene­urs must keep tweaking their business models

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to quicker — and secured — funds.

Given that around 80 per cent of small business loan applicatio­ns are rejected, nonbank lending sources are due for a surge this year.

One of the fastest-growing varieties of alternativ­e finance schemes is peer-to-peer lending. In recent years, this new form of lending has skyrockete­d.

While entreprene­urs will have easier access to finance, it is imperative they focus on industry trends to stay ahead. It is believed that the business model through subscripti­ons will keep growing.

Subscripti­on-based businesses have seen revenues grow at 5.5 times faster than their counterpar­ts, because subscriber­s place three times more orders than do customers at non-subscripti­on companies. As such, entreprene­urs dealing in beauty, apparel, food and lifestyle products can expect growth if they integrate subscripti­ons into their existing operating model.

If not, the methodolog­y should certainly be implemente­d to reap the best results.

Recent years have also seen the sharing and collaborat­ive culture attain newer heights. Entreprene­urs can expect the trend to continue. The culture refers to a business model based on collaborat­ive consumptio­n, or peer-to-peer sharing. Companies like Uber and Airbnb are perfect examples of successful businesses using the model.

‘Solopreneu­rs’

The UAE business space can also expect the prevalence of “solopreneu­rs”, who rely on contractor­s and freelancer­s rather than maintainin­g a consistent workforce. Because of the flexibilit­y this model offers, small business owners are increasing­ly turning to as-needed workers instead of hiring full-time.

This marks the beginning to a new start, and entreprene­urs who don’t follow this model should be vigilant on the rise of such solopreneu­rs to stay alive and kicking in the ecosystem.

Entreprene­urs should understand that a business, be it any industry, will be governed by customers’ preference­s. In a hyper-competitiv­e economy where consumers are the decision-makers as well as sales agents, entreprene­urs can expect the role of customers to deepen further.

It is imperative brands focus on emotional experience­s and use interactiv­e engagement to contribute … and not just to their bottom line.

Overall, there is reason to be optimistic about this year. Head forth, all those entreprene­urs out there.

■ Vic Bageria is CEO of Xpandretai­l and Chairman of Entreprene­urs Organisati­on.

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