Are these Britain’s dirtiest elections?
A campaign of online disinformation and the risk of foreign meddling hang over the third general election in five years
Pity British voters. Not because they face a choice between two historically unpopular candidates for prime minister — Boris Johnson and Jeremy Corbyn — on December 12. Nor that they are being forced to trudge to polling stations for the third general election in five years, this time in the depths of the miserable British winter.
Pity British voters because they are being subjected to a barrage of distortion, dissembling and disinformation without precedent in the country’s history. Long sentimentalised as the home of “fair play,” Britain is now host to the virus of lies, deception and digital skulduggery that afflicts many other countries across the world.
In this as in other respects, Prime Minister Boris Johnson resembles President Trump. And Britain, whose election is breaking down under the pressure of manipulation, increasingly looks like the United States. Truth and falsehood have become malleable concepts. Anything goes. Social media is the staging ground. During a recent TV debate between Johnson and Corbyn, the Conservative Party renamed its Twitter account factcheckUK, which it then used to push out partisan
messages designed to look like independent verification. When called out, the Conservatives doubled down. Foreign Secretary Dominic Raab said that voters “don’t give a toss” about what happens online. His cabinet colleague Michael Gove went even further, refusing to rule out repeating the trick. (Twitter upbraided Britain’s largest party for infringing its rules but stopped short of taking any action.)
This was far from an isolated incident. Barely 24 hours after the televised debate, the Conservatives
launched a fake website for those looking for the opposition Labour Party’s manifesto. The party paid Google to ensure that its site — which accused Labour of having “no plan for Brexit” — appeared at the top of internet search results. And in recent days, Conservative activists have bought Facebook ads impersonating the Green Party in an attempt to “split the anti-Tory vote.”
Johnson and his party are not the only culprits. Pro-Labour groups that are officially separate from the campaign have spent heavily on often aggressive digital ads. Anti-Brexit tactical voting sites have been accused of misleading voters in crucial constituencies. And the Liberal Democrats — pitching themselves as the party of “Remain” — have distributed election pamphlets that look like real local newspapers. The effect of such stunts is less to actively counter opponents’ political arguments — how many of the fabled floating voters who historically decide British elections get their views from largely anonymous websites or fake newspapers? — and more to undermine trust in politics itself.
And it seems, at least in part, to be working. As one voter said recently, she was voting for Boris
Johnson precisely because he is a proven liar. It shows, she said, “he’s human.” It isn’t supposed to be like this. Britain has lots of regulations governing its politics, including restrictive spending limits and campaign finance transparency requirements. But these rules are designed for a pre-digital age.
As a result, the British electorate is dazed and weary. Arguably the most significant election in a generation — to Brexit or not to Brexit? — has been reduced to social media sound bites designed by well-paid political consultants. It doesn’t matter whether the message is false; all that matters is that it is repeated often enough. All this deception, distortion and disinformation might well help the Conservatives, whose poll lead has barely budged despite its dubious campaign, win the general election. But at what cost?
■ Peter Geoghegan is the author of the forthcoming Democracy for Sale: Dark Money and Dirty Politics and investigations editor at openDemocracy, where Mary Fitzgerald is editorin-chief.