Priyanka Chopra guest speaker at Sharjah forum
Actor will highlight role of visual media
Priyanka Chopra Jonas, international actor, producer and activist, will be a guest speaker on the opening day of the 9th International Government Communication Forum (IGCF) on March 4 at Expo Centre Sharjah.
Recognised as one of Forbes’ Most Powerful Women (2018), Priyanka will lead a discussion on the impact of films and TV programmes on international public opinion in a session titled Why Does the Screen Have so Much Impact on Public Opinion.
She will also discuss how these media platforms can be used to achieve effective communication across cultures and tackle challenges associated with one-sided narratives to improve cross-cultural understanding.
Cultural curiosity
The star of the criticallyacclaimed The Sky is Pink will also look at the power of visual media to ignite cultural curiosity and spark interest in commonalities with other cultures.
“Given the instrumental role of all all varieties of visual media in educating us about the uniqueness of world cultures, the upcoming edition of IGCF has invited global superstar Priyanka Chopra Jonas, one of the most influential modern media figures, to bring her insights and expertise about the huge impact of media in shaping international public opinion, in addition to ways this power can be harnessed to achieve the best outcomes in cross-cultural communication,” said Tariq Saeed Allay, director of the Sharjah Government Media Bureau (SGMB).