What international brands are doing

BULGARI

In March, the Italian luxury brand specialising in jewellery, watches, fragrances, accessories and leather goods put out a statement that it was stepping up in the fight against Covid-19. In a post on Instagram, the fashion house stated:

“To help face the crisis of Covid-19, we have now transformed Bvlgari Fragrance production into a stream of free hand sanitisers for Italian public services.”

HAUTE HIJAB

Designer brand Haute Hijab announced in March it would be providing free hijabs to medical workers during this pandemic. In an Instagram statement, the company said: “As a community, we Muslims make up a healthy portion of the healthcare profession and so many of our friends and family members are currently risking their lives with this pandemic. Having a fresh, sanitary hijab is one less thing they’ll have to worry about.”

HOUSEOFDIOR/LVMH/GIVENCHY/GURLAIN

Also in March, luxury fashion brands in France also announced it would be helping frontline workers. In an Instagram post, Dior wrote: “Because we care about your health and mostly those who protect us on the front lines. Dior has dedicated its production site Saint-Jean-De-Braye to produce large quantities of hydroalcoholic gel for free delivery to the French health authorities as priority to the AP-HP, Paris’ public hospital network.”

GUCCI

In an Instagram post, luxury brand Gucci also joined in the fight, explaining in a post: “In the days ahead, the Group will provide the French health service with surgical masks and its preparing to manufacture new ones and made a financial donation to the Institut Pasteur to support its research into Covid-19.”

BURBERRY

The fashion brand has stated it would use its global supply chain network to fast-track the delivery of 100,000 surgical masks to the UK National Health Service, for use by medical staff. The brand further added: “We are also repurposing our trench coat factory in Castleford, Yorkshire, to make non-surgical gowns and masks for patients in UK hospitals.”

RALPH LAUREN

The American fashion house will be donating $10 million (Dh36.72 million) to various Covid-19 funds and charities. The brand will also be making 250,000 face masks, in addition to 25,000 hospital gowns.

ARMANI

Designer Giorgio Armani donated $1.4 million to numerous Italian hospitals and institutions, according to Women’s Wear Daily.