‘Made in Pakistan’ should become the buzzword, traders say
Entrepreneurs and corporate sector urged to concentrate on developing brands
Businessmen have said that ‘Made in Pakistan’ approach should be promoted and the slogan should be made a buzzword to strengthen the manufacturing sector of the country.
Talking to a delegation of local traders on Saturday, United Business Group (UBG) Central Chairman Iftikhar Ali Malik said all efforts should be utilised to make this slogan a reality.
“Until and unless the manufacturing sector and exports are strengthened, Pakistan’s economy will not be able to achieve high growth rate,” stated a press release.
He added that Pakistan needed an export-driven growth strategy. Malik stressed that even the economy of the United States could not function without exports.
“Malaysia, Thailand, and Bangladesh are flourishing through their exports,” he added. Malik urged Pakistani entrepreneurs to prioritise the development of brands of international standards to capture global markets in the wake of the coronavirus pandemic besides earning more foreign exchange for the country.
According to him, it was high time for Pakistani entrepreneurs, the corporate sector especially younger business magnates, to concentrate on developing brands.
He underlined that vertical integration and institutional network should be strengthened on modern scientific lines to meet the challenges of global marketing in the future. “Private sector has to develop its own brands on a war footing for survival otherwise neighbouring countries will continue to sweep international markets,” he said.
Until and unless the manufacturing sector and exports are strengthened, Pakistan’s economy will not be able to achieve high growth rate.”
United Business Group