Dubai ready to welcome the world
July 7 will be a turning point in tourism sector’s road to recovery
The Department of Tourism and Commerce Marketing (Dubai Tourism) hosted a virtual forum for stakeholders and partners to share its industry outlook ahead of the city’s reopening to international tourists on July 7.
The forum discussed plans for reopening the city to foreign tourists, the local and global impact of the pandemic, future industry trends, global marketing initiatives, business events in Dubai, domestic tourism, and Dubai’s summer events that form part of its annual Retail Calendar.
The online forum is part of Dubai Tourism’s efforts to further enhance collaboration with stakeholders through regular top-level industry engagements, which are crucial to accelerate the revival process, highlight the city’s world-class health and safety standards, and encourage travellers to make Dubai a must-visit destination.
“Now, as we get nearer to reopening the city to tourists, we are encouraged by the success of the strong procedures deployed across sectors that have reinforced Dubai’s commitment to the health and safety of visitors when they start arriving from 7 July, a development that will be a turning point in the tourism sector’s road to recovery,” said Helal Saeed Al Merri, Director General of Dubai Tourism.
Focus on safety
The forum highlighted the preventive measures taken so far against Covid-19 that have further elevated the UAE’s standing as one of the world’s safest countries. The UAE is globally ranked No. 3 in testing per million of population. It was also ranked No3 in an international survey that assessed satisfaction with governments’ response to the pandemic.
Dubai’s tourism sector remains optimistic due to positive factors and indicators including the gradual reopening of borders; the lifting of travel restrictions in other countries;
We are encouraged by the success of the strong procedures deployed across sectors that have reinforced Dubai’s commitment to the health and safety of visitors.” Helal Saeed Al Merri | Director General of Dubai Tourism
and the resumption of passenger flights by key partners Emirates, which will operate flights to over 50 cities this month, and flydubai, which has resumed services to several destinations, a statement said.
Dubai remains top of mind for travellers and ranks high in global internet search rankings for tourist destinations.
The city hopes to further consolidate its position by forging links with more countries.
“The effective management of Covid-19, our three-phase programme to revive the sector and the citywide reopening of tourism facilities including hotels and airports, as well as the resumption of flights by our leading carriers are testament to the significant efforts made to welcome tourists back to Dubai,” said Al Merri.