‘Regal Talkies’: An app for Tamil film buffs
Tamil producer and director CV Kumar dares where most think twice to tread.
Kumar’s ability in spotting talent is remarkable. His journey began with director Pa Ranjith’s Attakathi and Karthik Subbaraj’s Pizza and now includes critically acclaimed films Irudhi Suttru and Mundasupatti. Kumar steps into the digital world with Regal Talkies, launched yesterday.
“All streaming platforms are on subscription basis but for Regal Talkies, there is no subscription. You pay when you wish to watch a film,” said Kumar. “Initially, we are focusing on Tamil films — two releases a month. There are plans to expand later.”
This business idea had been nagging Kumar for some time. The Covid-19 lockdown initiated him into action since theatres reopening is a distant possibility.
“Small films are suffering. The marketing and Virtual Print Fee cost for small films is very high. And, the percentage of return from gross revenue from theatres is only 25 per cent to 30 per cent,” explains the director of Mayavaan and Gangs of Madras.
“Regal Talkies is a platform for content-driven and independent films,” he said.
Miruna, a short romantic flick written and directed by Rakav Mirdath — dialogue writer of Indian National Award winner Baaram — released yesterday.
Thadayam Mudhal Adhyayam — an investigative crime thriller featuring Linga — directed by techie turned director Karthi Mani releases tomorrow.
Onbathu Kuli Sampath, an emotional thriller starring Balaji, Appukuttu and Nikila Vimal, premieres on July 24. Regal Talkies can be downloaded on the Apple Store and Google Play from July 15.