Big Heart campaign to support communities hit by pandemic

‘Let’s Lessen the Gap’ initiative launched in partnership with four leading UN agencies

The Big Heart Foundation (TBHF) has urged residents to support its ‘Let’s Lessen the Gap’ campaign with donations during Ramadan.

TBHF has launched the campaign In partnership with four leading UN agencies — UNHCR, UNDP, WHO and Unicef —to address humanitarian challenges exacerbated by the pandemic amongst vulnerable populations in the Mena region.

Evidence and research-based findings from the programme will enable TBHF and partnering UN agencies to identify the most pressing needs of the region, and subsequently aid the designing of sustainable and long-term interventions.

To know more about how you can get involved, visit www. lessenthegap.org. Contributions can also be made via SMS by sending the word ‘sadaqa’ to special etisalat and du numbers available on the website,

The campaign will see TBHF collaborating with multiple UN agencies working on the ground in Mena to implement long-term strategies and initiatives in the fields of protection, livelihoods, health care, and education to assist those who are least likely to have access to these essential services.

Helping refugees

UNHCR will partner with TBHF to empower, protect, and improve the lives of refugees and internally displaced people affected by Covid-19.

The United Nations Development Programme will join hands with TBHF to support youth livelihoods, develop capacity and skills, and accelerate structural transformations.

TBHF will partner with the World Health Organisation to coordinate vaccine efforts. Unicef and TBHF will work on improving access to learning.

Mariam Al Hammadi, TBHF director, said: “At TBHF, we believe in our collective ability to support the most vulnerable communities in the region by steering efforts towards inclusive programmes that address the economic and social consequences of the crisis.”