Scrutiny of McDonald’s widens crackdown

India’s western state of Maharashtra will inspect outlets of global fast-food brands to check if they use cheese alternatives in products wrongly promoted as containing real cheese, widening scrutiny beyond a crackdown on McDonald’s, a top official said.

The checks threaten to cause a headache for global brands after recent inflationary pressure hit consumption of burgers and pizzas that are pricey for many Indian consumers, prompting firms to launch discounted offerings.

McDonald’s biggest India franchisee, Westlife Foodworld, has been defending its use of “real cheese” after media reported that state authorities last year found some products made use of cheese analogues of vegetable oil, rather than real cheese.

Cheese dropped

The McDonald’s franchisee disagreed with the findings, but in December it dropped the word “cheese” from the names of many burgers and nuggets it sells statewide, letters show.

It renamed a “corn and cheese burger” as an “American vegetarian burger”, for example.

Inspectors of the state’s Food and Drug Administration will now visit all McDonald’s outlets, as well as those of other major brands, to check for similar violations, its chief, Abhimanyu Kale, told Reuters.

“We are planning to check all outlets of McDonald’s,” he said. “We will also take action on other well-known and frequently visited global fast-food chain outlets,” he further added.

Another senior state government official said inspectors would visit Indian franchisee outlets of brands such as Domino’s, Pizza Hut, Burger King and KFC.

Shares of Westlife plunged as much as 6.7 per cent after the report.

Westlife will welcome any inspections and maintains the “highest standards”, its managing director, Saurabh Kalra, said.