Gulf News

Unleash the power of print and digital

NEW GULF NEWS SUBSCRIPTI­ON OFFERS COMPLETE EXPERIENCE FOR JUST DH529, PLUS GET BACK DH1,000 IN VOUCHERS

- DUBAI BY HUDA TABREZ Living in UAE Editor

Two years ago, we launched our print and digital bundle subscripti­on, and the response has been positive. Readers who traditiona­lly only stayed with print have now started reading on gulfnews.com, too, as part of this campaign, and able to enjoy the wider bouquet of content that is available online.”

MAbdul Hamid Ahmad | CEO, Editor-in-Chief, and Executive Director of Publicatio­ns at Gulf News

ore than just a subscripti­on, it’s an investment in your life. Once again, Gulf News is bringing back a subscripti­on offer for readers that is hard to beat.

The Print and Digital bundle is priced at an attractive Dh529, and that’s just the beginning. By subscribin­g through this campaign, you’ll also receive a whopping Dh1,000 in value back. Our partners are offering vouchers for various products and services you will truly appreciate, from BLACK+DECKER electronic­s to delicious meals at Hatam Restaurant and Pizza Company, beautiful finds at SRG Nurseries, and educationa­l experience­s with Brainy n Bright.

Positive response

“Two years ago, we launched our print and digital bundle subscripti­on, and the response has been positive,” said Abdul Hamid Ahmad, CEO, Editorin-Chief, and Executive Director of Publicatio­ns at Gulf News.

He noted the changing media consumptio­n patterns. “Readers who traditiona­lly only stayed with print have now started reading on gulfnews.com, too, as part of this campaign, and are able to enjoy the wider bouquet of content that is available online. The hesitation that might have been there, previously, among print readers is no longer there. This is good news for the industry. It is, indeed, better for more and more readers to move to digital.

“Recent research suggests

There is no substitute to the charm of reading a newspaper and we want to give the best offer to our readers, especially as many of them have been our loyal readers for over two decades.”

that younger audiences also value print for features, analysis, and opinion pieces requiring deeper engagement, while online dominance for fast-moving news continues. Therefore, the bundled offering provides these new readers with the best of both worlds: The depth and analysis of print alongside the immediacy and multi-media experience of online content.

“We believe this bundling of print and digital subscripti­on will also encourage families to instill the habit of reading news in their children, promoting critical thinking and media literacy in future generation­s.

“There are movements in some countries to go back to reading printed books. We believe the same applies to journalism as well — print will retain its value. Perhaps we are witnessing a slow resurgence of print media.

Once again, Gulf News is part of this evolution, with its innovative approach to subscripti­on.

“We have undergone many changes, especially in our print product, over the past year but we have always ensured the quality of content — proof of that are the readers who are still loyal to Gulf News.

“We thank our loyal readers for their support over the years and for choosing Gulf News as their source of quality journalism and content in the UAE.”

Potru Raju, Director of Circulatio­n, Sales and Distributi­on, said, “There is no substitute to the charm of reading a newspaper and we want to give the best offer to our readers, especially as many of them have been our loyal readers for over two decades . ... I would also like to thank our esteemed partners for their participat­ion in the campaign.”

Potru Raju | Director of Circulatio­n, Sales and Distributi­on at Gulf News

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