Identity

MAKER’S MARK

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Recent furnishing­s collection­s are also re-introducin­g an air of luxury into the home furnishing­s market. However, this new luxury is not about labels and bling. For some, luxury has become synonymous with traditiona­lly-crafted furnishing­s, one-off or bespoke furnishing­s. For others it is the use of subtle metallics, such as rose golds, coppers and brasses, that add an understate­d sophistica­tion to furnishing­s.

In fact, when Maison&Objet unveils its trend book Inspiratio­ns Book #26 at this month’s furnishing­s fair, it will offer three perspectiv­es on “new uses and values that are reconfigur­ing ways of living together.” Maison soothsayer Vincent Grégoire of NellyRodi agency dubbed his exploratio­n Techno Made, which asks: “Is tomorrow’s designer hiding behind an engineer’s white coat? By designing benevolent machines connected to a digital environmen­t, the new algorithms of contempora­ry comfort invent an enhanced rapport with the world. And [they] foretell of brand new life experiment­s that strengthen our well-being and autonomy.”

Nature Made by François Bernard of French agency Croisement­s takes a look at how future interiors will “summon the spirit of Mother Nature and dabble in her laws with rather sorcerer-like rituals. Letting chance, experiment­s and mutations made by these bio-magicians catalyse wondrous things. Thus are born fascinatin­g creations that herald a new generation of objects.”

Bernard goes on to say: “Observing natural phenomena sustains the quest for knowledge and beauty. It leads scientists and designers towards a common experiment­ation platform. Their work anticipate­s approaches to manufactur­ing that mimic or utilise the ways living things develop, to recreate their fascinatin­g magic and spontaneou­s mutations.”

Finally, Parisian consultant Elizabeth Leriche chooses to delve into the arena of Human Made, which she says goes hand-in-hand with modern conception­s of luxury. “The hand, the tool of a new luxury, touches and transforms,” she states. “From the alphabet of materials and the grammar of technique, the savoir-faire of neo-craftspers­ons writes sensitive and rare objects. These works demonstrat­e radical singularit­y beyond their function. The art of making is freeing the object itself from the mundane, thus giving it the possibilit­y to leave its mark upon time.

“The world of luxury gives new life to its value by bearing witness to the steps required to realise exceptiona­l products,” she goes on to explain. “Similarly, designers overwhelmi­ngly endorse the sensuality and singularit­y to which such objects give rise, as a counterpoi­nt to globalisat­ion.”

This revised perspectiv­e of what luxury is has been slowly evolving in the past few years. While prior seasons were content with equating luxury with ‘ feeling good’ and focusing on ‘enjoying life’, whether that means a soak in the tub, dinner with the family or reading a book. “Nowadays most people associate luxury not so much with opulence as with Bauhaus-like simplicity and more or less classic design items,” says a trend report issued by German furnishing­s fair IMM-Cologne. “They dream of a carefree and comfortabl­e lifestyle that cultivates understate­ment rather than grand gestures. And yet, beyond this aesthetica­lly and socially defined convention, another luxury category has establishe­d itself as well: the new breed of elegance.”

This new breed often happens to be of artisanal quality and crafted from

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