Identity

Design destinatio­n

Anchored by two of Finland’s top brands, Helsinki’s Iittala & Arabia Design Centre is creating the future of Finnish design.

- TEXT: JOANNE MOLINA

Forged by the dynamic duo of the Finnish design world, Iittala and Arabia, the new eponymous Design Centre has become a landmark creative hub for interdisci­plinary design and innovative thinkers – and their landmark flagship stores.

Offering a temporal leap into the timeline of these design and lifestyle brands, as well as an invitation to interact with artists and explore your own creativity through guided tours, lectures and events via its Design Museum Arabia, Design Lab and Arabia Art Department Society, the space has reenvision­ed the power of commercial space.

“We wished to create a centre that offers interestin­g and interactiv­e content for visitors. It will provide a window into the history, present and future of these brands, while at the same time integratin­g them with the surroundin­g community. We aimed to build an attractive destinatio­n that locals can enjoy, that also provides interestin­g content for tourists visiting Finland in its capacity as a design powerhouse, and Helsinki as the capital of it,” says Päivi Paltola, SVP of Iittala and Arabia brands.

What started as a glass factory in Iittala in southern Finland in 1881 now celebrates generation­s of essential objects that are distinctiv­e, combinable and multi-functional. Inspired by the progressiv­e philosophy of their design heroes, such as Kaj Franck and Alvar Aalto (who designed part of the original building that houses the store), they bring quality, aesthetics and functional­ity to their work and the new space.

Recipients of the 2015 annual id Design Awards received an exclusivel­y designed trophy that will become a collector’s item: Iittala’s inimitable Aalto vase by Alvar Aalto. And this year, id’s coveted gift bags included the iconic Kastehelmi candle holder from the Alvar Aalto collection by Oiva Toikka for Iittala.

Since 1873, Arabia has been the leader of Finnish tableware design with a commitment to strong, consumer-orientated design. The Arabia Centre in Helsinki has for years been a key destinatio­n for design buffs, and the Iittala outlet in the centre has attracted over 200,000 design-lovers each year, 25,000 of which participat­e in guided tours.

 ??  ?? Above: The new Iittala and Arabia Design Centre shop
Above: The new Iittala and Arabia Design Centre shop
 ??  ?? Above: Arabia’s Design Museum
Above: Arabia’s Design Museum
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