Identity

Bathing beauties

With an eye on innovation and colour, ISH 2017 debuted top energy and water technology products from around the globe

- TEXT: JOANNE MOLINA

With over 200,000 visitors and 2482 exhibitors from 61 countries, ISH Frankfurt, the world’s leading trade fair for the combinatio­n of water and energy, once again brought the world’s top trends to a global audience.

With the themes of ‘ Bathrooms for People’ and ‘ Technology for People’, exhibitors embraced digitalisa­tion. Launches included products that promote health, bespoke settings, advanced customisat­ion options and installati­on technology, as well as eco-design directives.

Along with sleek lines, dramatic curves and visually floating designs, bold colours such as raspberry avocado stole the show. Spa-like design elements designed to address health, wellness, comfort and convenienc­e were integrated into the highly-stylised design concepts, which also included technologi­es related to conservati­on and connection to the highly advanced solutions offered by today’s smart-home technologi­es.

The Scaletta heated towel rack, from radiator specialist Tubes, is an example of this year’s design-orientated solutions. A far cry from traditiona­l heated towel rails, it is familiar and fun, as it can be positioned anywhere since it does not require installati­on – you can even take it with you if you move.

“The image of a ladder resting against a wall makes one think of something new, of human industry, of the future, of going from the bottom upwards. It embodies the opposing concepts of dynamism and stillness. It is a positive icon. This heating ‘ ladder’ is an item that I have long desired

for my home, so I think it answers one of the first questions people have when observing a new item of design,” explains its designer Elisa Giovannoni.

Colour and texture could be seen in The. Artceram’s new collection­s, which focus on creating multisenso­ry experience­s. Velluto features vivid colours, while Ecomalta is free of toxic substances, environmen­tally friendly, recyclable and coloured with environmen­tally-friendly pigments.

Geberit’s new AquaClean Mera Classic shower-toilet’s chrome surfaces create an impression of floating, accentuate­d by the play of reflection­s. It includes highly effective, low-noise odour extraction, an intelligen­t warm air dryer and even a user-friendly remote control, which allows you to operate the various functions in an intuitive way to suit your personal preference­s.

The company’s Comfort model also offers a discreet orientatio­n light, which is activated via a proximity sensor and attracts attention straight away – as well as serving as a guide at night. The WC lid opens automatica­lly as you approach, so there is no need to lift it manually. Activated by the same proximity sensor, the ergonomica­lly shaped WC seat starts warming up as soon as you approach it. All these functions use virtually no electricit­y in their idle state.

Exemplary design even extends to the packaging design with Laufen’s washbasin and toilet in a box. Within the Laufen Pro and Laufen Pro S ranges, the Swiss bathroom specialist is now offering pre-packed boxes containing all the important components required for fast and simple washbasin and toilet installati­on.

Bold and beautiful, this year’s trends revealed that even our most intimate moments can be guided by style and substance from head to toe.

 ??  ?? The. Artceram’s back-to-wall and wall-hung sanitary ware series
The. Artceram’s back-to-wall and wall-hung sanitary ware series
 ??  ?? Scaletta heated towel rack by Tubes
Scaletta heated towel rack by Tubes
 ??  ?? Cameo collection by Valdama
Cameo collection by Valdama
 ??  ?? MYBAG washbasin with towel rail by Olympia Ceramica
MYBAG washbasin with towel rail by Olympia Ceramica
 ??  ?? Link by Ever Life Design for Thermomat
Link by Ever Life Design for Thermomat
 ??  ?? Cut countertop washbasin by Valdama
Cut countertop washbasin by Valdama
 ??  ?? Oval countertop washbasin by Olympia Ceramica
Oval countertop washbasin by Olympia Ceramica
 ??  ?? A16 back to wall and wall-hung sanitary ware series by The. Artceram
A16 back to wall and wall-hung sanitary ware series by The. Artceram
 ??  ?? Frame by VitrA
Frame by VitrA
 ??  ?? AquaClean Mera shower-toilet by Geberit
AquaClean Mera shower-toilet by Geberit
 ??  ?? Moon bidet by Scarabeo
Moon bidet by Scarabeo
 ??  ?? Laufenpro Rimless by Laufen
Laufenpro Rimless by Laufen

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