Pure and sim­ple

Identity - - EDITORIAL -

In an­tic­i­pa­tion of the sum­mer heat and the holy month of Ra­madan there has been yet an­other flurry of ac­tiv­ity as ev­ery­body ap­par­ently scram­bles to do as much as hu­manly pos­si­ble be­fore the new sea­son kicks in.

Much fuss was made over the launch of the Dubai font – a joint ini­tia­tive be­tween US firms Mono­type and Mi­crosoft. Dubai is the first city to have a font named af­ter it… and this is the first font to be si­mul­ta­ne­ously de­signed in English and Ara­bic. It can be freely down­loaded from Mi­crosoft Of­fice 365 soft­ware and can be used in 23 dif­fer­ent lan­guages. De­scrib­ing it as a means of ex­pres­sion rather than an ex­pres­sion it­self, the font’s chief de­signer Na­dine Chahine worked un­der the close su­per­vi­sion of Dubai’s Crown Prince, HH Sheikh Ham­dan Bin Mo­hammed Bin Rashid Al Mak­toum, the vi­sion­ary be­hind the creation of the pi­o­neer­ing new font who said, “This is an im­por­tant step in our con­tin­u­ous ef­forts to be ranked first in the dig­i­tal world,” adding: “We are con­fi­dent that this new font will be pop­u­lar around the world and se­lected for use on­line and in smart tech­nolo­gies.” It’s es­ti­mated that some 100 mil­lion users of Mi­crosoft’s Of­fice 365.

For this month’s is­sue, id has cho­sen to use the modern and clean san serif Dubai font as our head­line and cover line font. We hope that you ap­pre­ci­ate its sim­plic­ity and pu­rity as much as we do…

Much to my sur­prise Michael Seum, Grohe’s Amer­i­can De­sign Di­rec­tor – whom we fea­tured in the May is­sue – jet­ted into town for the launch of the new Grohe col­lec­tions at La Can­tine Du Faubourg.

The fol­low­ing day the same venue took on a de­cid­edly French twist for the launch of the new THG Paris col­lec­tion. The com­pany, which re­cently opened a show­room in Dubai, plans to make a splash dur­ing Dubai De­sign Week’s Down­town De­sign in Novem­ber, when it will present a new tap de­signed in the UAE… Mem­bers of the fam­ily com­pany were in town for the pre­sen­ta­tion of taps cre­ated in col­lab­o­ra­tion with other great French brands in­clud­ing Christofle, Bac­carat and Lalique.

One of Amer­ica’s most pop­u­lar cre­ators of fine home ac­ces­sories, Michael Aram has also been in town; he was hosted by Bloom­ing­dale’s, where his hand­crafted ac­ces­sories just seem to fly off the shelves. New York-based Aram took time to per­son­ally train the Bloom­ing­dale’s team and to meet me­dia and clients. Dur­ing his brief stay he also hosted a din­ner at the other quintessen­tially New York icon, Le Cirque, which re­cently opened in the Ritz-Carl­ton DIFC… be­fore head­ing to his sec­ond home and ate­lier in In­dia.

id would also like to wel­come the new CEO of Dubai De­sign and Fash­ion Coun­cil (DDFC), Jazia Al Dhan­hani, who has taken the reins from Nez Ge­breel. Un­der the stew­ard­ship of Emi­rati Al Dhan­hani, DDFC is ex­pected to en­gage in a num­ber of sig­nif­i­cant ini­tia­tives, all fo­cused on de­vel­op­ing the de­sign and cre­ative sec­tor in the re­gion…

Those who have not yet done so can register to be mem­bers of DDFC on­line by vis­it­ing ddfc.ae/register.

This month we of­fi­cially launch the id De­sign Awards 2017 pro­gramme. We look for­ward to re­ceiv­ing your en­tries! For more in­for­ma­tion visit our web­site – iden­ti­ty­des­ig­nawards.com – where you can down­load en­try forms. Over the next few weeks we will also an­nounce the line-up of our in­ter­na­tional jury who will be judg­ing your en­tries…

Over the next few weeks it’s a good time to en­joy the sump­tu­ous if­tar and suhoor on of­fer through­out the city, and to plan a mini-pre-sum­mer es­cape dur­ing Eid…

For those look­ing for a de­signer sa­ti­a­tion we rec­om­mend the newly opened Oberoi Ho­tel in Aj­man. De­signed by Piero Lis­soni, the new re­sort oozes el­e­gance and ex­cel­lence in de­sign. Lis­soni has har­mo­niously blended lo­cal de­sign el­e­ments into an über-sleek de­sign – def­i­nitely worth a visit…

Ra­madan Ka­reem; may the month of re­flec­tion be a stim­u­lat­ing and in­spi­ra­tional one…

NB Please don’t for­get to fol­low us on Face­book and In­sta­gram!

Group Edi­tor Catherine Bel­bin

Clock­wise (from top right): Piero Lis­soni, Jazia Al Dhan­hani, Michael Aram and Michael Seum

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