Identity - - ECO -

Multinational com­puter tech­nol­ogy com­pany Dell has launched a pi­lot pro­gramme that show­cases the use of pack­ag­ing trays fea­tur­ing ocean plas­tics.

Part­ner firms in­ter­cept dis­carded plas­tics in wa­ter­ways and on shore­lines and beaches. Th­ese are then pro­cessed and re­fined be­fore this ocean plas­tic (25%) is mixed with other re­cy­cled plas­tics (75%) and then moulded into new pack­ag­ing trays for the Dell XPS 13 2-in-1.

The pro­gramme – an en­vi­ron­men­tal in­dus­try first – aims to keep 7250 kilo­grammes of plas­tic from en­ter­ing the world’s oceans in 2017.

The com­pany will also in­clude ed­u­ca­tional in­for­ma­tion on its pack­ag­ing to raise global aware­ness, and ac­tion on, ocean ecosys­tem health so­lu­tions.

A re­cent study re­ported be­tween 4.8 and 12.7 mil­lion tonnes of mis­man­aged plas­tic waste en­tered the ocean in 2010 alone.

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