GREEN FOR GO

Identity - - SUSTAINABILITY -

LEGO has started mak­ing its iconic plas­tic build­ing el­e­ments from sus­tain­ably sourced sugar cane leaves.

These sus­tain­able el­e­ments are turned into a soft, durable and flex­i­ble poly­eth­yl­ene plas­tic, and those pro­duced in this way are tech­ni­cally iden­ti­cal to el­e­ments pro­duced us­ing con­ven­tional plas­tic.

The new bricks will ini­tially make up be­tween one and two per cent of the plas­tic el­e­ments pro­duced by LEGO, with the Dan­ish toy gi­ant aim­ing to be fully sus­tain­able by 2030.

Tim Brooks, Vice Pres­i­dent, En­vi­ron­men­tal Re­spon­si­bil­ity at the LEGO Group, said: “Chil­dren and par­ents will not no­tice any dif­fer­ence in the qual­ity or ap­pear­ance of the new el­e­ments, be­cause plant-based poly­eth­yl­ene has the same prop­er­ties as con­ven­tional poly­eth­yl­ene.

“We are proud that the first LEGO el­e­ments made from sus­tain­ably sourced plas­tic are in pro­duc­tion and will be in LEGO boxes this year. This is a great first step in our am­bi­tious com­mit­ment of mak­ing all LEGO bricks us­ing sus­tain­able ma­te­ri­als.”

The LEGO Group has part­nered with WWF to sup­port and build de­mand for sus­tain­ably sourced plas­tic.

Alix Grabowski, Se­nior Pro­gramme Of­fi­cer at WWF, said: “It is es­sen­tial that com­pa­nies in each in­dus­try find ways to re­spon­si­bly source their prod­uct ma­te­ri­als and help en­sure a fu­ture where peo­ple, na­ture and the econ­omy thrive.”

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