Colour master

Ab­dul­lah Al Atrash ex­plains how his fam­ily has main­tained MAS Paint’s rep­u­ta­tion for ser­vice and qual­ity for 30 years.

Identity - - CONTENTS - TEXT: JOANNE MOLINA

Ab­dul­lah Al Atrash ex­plains how his fam­ily has main­tained MAS Paint’s rep­u­ta­tion for ser­vice and qual­ity for 30 years

“I try to in­volve MAS in giv­ing back to the com­mu­nity, as I have been very for­tu­nate to be in a po­si­tion where my fam­ily and our com­pany can help”

- Ab­dulla Al Atrash

Nur­tur­ing and sus­tain­ing a small busi­ness is more dif­fi­cult than ever in to­day’s fluid mar­ket­place. MAS Paints, a fam­ily-owned busi­ness, has spent three decades forg­ing an iden­tity that’s based on cre­at­ing per­sonal re­la­tion­ships with con­sumers and de­sign­ers – and craft­ing an eth­i­cal plat­form that re­flects its com­mit­ment to the re­gion.

From work­ing one-on-one with home­own­ers to work­ing on the Emi­rates Palace ho­tel, the As­tana Opera House in Kaza­khstan and nu­mer­ous pri­vate projects for royal fam­i­lies, Ab­dul­lah Al Atrash – the owner and driv­ing force be­hind MAS – has met suc­cess us­ing a lead­er­ship style and vi­sion that re­in­force his fam­ily’s core be­liefs.

“Our vi­sion is to set MAS as the bench­mark, by con­fi­dently main­tain­ing qual­ity and con­stantly in­no­vat­ing through our cur­rent and new prod­ucts. With our grow­ing range of prod­ucts, we are able to meet the spe­cific de­mands of our clients – and we pride our­selves on em­brac­ing a long-last­ing and mu­tual co-op­er­a­tion with our cus­tomers,” says Al Atrash.

His man­age­ment phi­los­o­phy comes from very per­sonal roots. “As an Ital­ian, I come from a very rich cul­ture in art and de­sign, and I grew up sur­rounded by the beauty of Ital­ian ar­chi­tec­ture,” he ex­plains.

It also comes from his love of Dubai. “I con­sider my­self a cit­i­zen of the world and I am in­spired in Dubai by the many peo­ple from so many dif­fer­ent places. Peo­ple from all over the world have met in Dubai and cre­ated a melt­ing pot of cul­ture, re­li­gions, lan­guages and art; I learn new things daily, and this is where my in­spi­ra­tion comes from,” he says.

But it’s the com­pany’s pub­lic com­mit­ment to ethics and val­ues that’s a rare but wel­come dis­tinc­tion.

“Within the com­pany, we work hard to en­sure that we make our prod­ucts en­vi­ron­men­tally friendly. I am a fa­ther of two boys and I want them to be able to en­joy the beauty of the world that I grew up with. I am a very pas­sion­ate per­son. To see the hard­ships around the world re­ally makes me sad. I try to in­volve MAS in giv­ing back to the com­mu­nity, as I have been very for­tu­nate to be in a po­si­tion where my fam­ily and our com­pany can help,” ex­plains Al Atrash.

“As my fa­ther is Syr­ian we do a lot for the Syr­ian refugees, help­ing in the lit­tle ways we can. We are also spon­sors of the Surge School Wa­ter Pro­gram here in Dubai and the end-of-year gala. I think it is so im­por­tant not to be pulled into the cor­po­rate ma­chine and the greed that has taken over parts of our lives.”

And while his ex­per­tise lies in what he stud­ied – eco­nom­ics and busi­ness – his abil­ity to hire the best peo­ple in the field has sur­rounded him with cre­ative in­spi­ra­tion.

“I have no de­sign ex­pe­ri­ence but from work­ing along­side Mar­wan Khor­zom – the best chemist in the re­gion – and our Di­rec­tor of De­sign, Re­nae He­witt, I have come to ap­pre­ci­ate the im­por­tance of colour in ev­ery­day life and the im­pact it has on us,” says Al Atrash. “Be­ing at MAS, I have de­vel­oped an ap­pre­ci­a­tion for colours, and the depth of con­sid­er­a­tion that is put into in­cor­po­rat­ing colours and tex­tures into our life­style and en­vi­ron­ment. See­ing this has al­lowed my cre­ativ­ity to evolve,” he muses.

This, com­bined with his in­tu­itive sense of how colour con­nects cul­tures – and peo­ple – gives MAS its spe­cial voice.

“The psy­cho­log­i­cal ef­fects of colour and its ef­fect on emo­tions have been sci­en­tif­i­cally re­searched. Colour is ev­ery­where. It can also rep­re­sent feel­ing, emo­tion and com­mu­ni­ca­tion. I have seen how colour can trans­form a space, how tex­tures can en­hance your mood,” he states. “Colour can cre­ate moods and im­prove your men­tal well-be­ing. Don’t shy away from colour be­cause of trends. Colour is a deeply per­sonal thing. What colours make you feel? Rely on your in­stincts and play around with colours,” he sug­gests.

This sum­mer, Al Atrash pre­dicts we will see a re­flec­tion of the beau­ti­ful pas­tel colours of the sea­son with some bright bursts, which are avail­able in the brand’s Mascryl and Mas­tic Royal range of ev­ery­day acrylic and anti-bac­te­rial paints, which are avail­able in more than 2000 colours.

But his thoughts are on the fu­ture. “We’re con­stantly in­no­vat­ing and im­prov­ing our tech­nol­ogy, our for­mu­las and our prod­ucts – and, of course, [we want] to go into new mar­kets, es­pe­cially Africa and South­east Asia. I want to have a com­pany with not only amaz­ing prod­ucts and ser­vice, but also one that pushes the bound­aries of re­search and de­vel­op­ment,” he says.

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.