Waterfall
Grohe’s new Dubai showroom is elevating the art of the bath.
The impressive new Dubai showroom of award-winning Grohe is dedicated to elevating the art of the bath
Offering a range of products that blend functionality and exquisite form, Grohe is the preferred selection of those in the know. And this May, the region’s top designers, architects and industry leaders gathered in the German brand’s new Dubai showroom – the premiere showroom in the Middle East, Africa and East Mediterranean markets – in Media One Hotel, Media City.
Renu Misra, Grohe’s President of Middle East, Africa and East Mediterranean markets, said: “We are proud to have opened our very first showroom…. and hope to be a part of creating exceptional experiences for all our consumers in the region. The opening is testament to our regional presence, in the hub of the GCC.”
The new showroom reflects the brand’s aesthetic and mantra, Freude an Wasser (‘ the real joy of water’) and was designed so that consumers and designers could experience Grohe’s high-precision production engineering and environmental innovation.
The result of this commitment has been confirmed over the last decade by more than 240 design and innovation awards, as well as a top three placement in the list of ‘Germany’s most sustainable major companies of 2015’.
Top products in the showroom include the AquaSymphony range with Lineare sink; the Essence range in Warm Sunset with Sensia Arena shower toilet; the Grandera range; the SmartControl Concealed shower system; and Grohe Blue Home water systems.
Guest favourites included the AquaSymphony shower – a wellness zone that combines the interplay of water with softly coloured light and soothing, relaxing sounds.
Those searching for a remote that even children can use with ease can also try out Grohe’s SmartControl Concealed technology, which lets users choose their preferred spray pattern and adjust the water flow as desired.
Blue Home, another high-tech option, combines a tap with cooler and integrated filter and carbonator to deliver perfectly chilled still, medium or sparkling water directly from the tap. Thanks to its slim design it can even be fitted into small spaces. Compared to premium bottled water, it cuts drinking water costs by up to 60 percent, while total carbon emissions are reduced by about 80% compared to bottled water.