Identity

Summer plans...

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It’s summer time and we should all be thinking about lazing on a beach with a good book; but as this is Dubai, the city that never seems to sleep, many people appear to be working around the clock to make sure that new projects are finished on time…

For the best part of this year retailers have been feeling the pinch but that has not preventing a handful of entreprene­urs pushing forward with new showrooms and display areas.

At the heart of the health and wellness movement, the bathroom sector seems to be attracting the most attention as retailers see the benefit in updating the appearance of their outlets.

Bagno Design, the brand that has held court here for more than 20 years, is opening its new über-practical Aquazone Superstore on Umm Suqeim Street. Incorporat­ing a warehouse that’s convenient­ly situated at the back of the showroom, the new centre will offer hassle-free shopping by allowing people to order on line and collect.

Casa Mia Building Materials Trading is planning a much grander approach and the brand’s new 4925-square metre showroom promises to be a design destinatio­n in itself.

Meanwhile, Japanese bathroom specialist Toto, best known for its Washlet smart toilets, will continue 2018 with the refurbishm­ent of its showroom in Salah Al Din Street – the traditiona­l centre of Dubai’s sanitary ware district. The sleek new-look showroom is expected to debut in late August, and the new collection­s presented at Salone Internazio­nale del Bagno will be featured.

Sultaco – a pioneer of the sanitary ware sector in the UAE, having opened over 50 years ago – is also putting the finishing touches to its new state-of-the-art showroom in d3.

Meanwhile, the region’s first Furnishing­s Mall is under constructi­on on Umm Suqeim Street. Designed by Lacasa and with fit-out by regional leader Abanos, the multi-floor complex is expected to open next year. It is poised to be another convenient one-stop-shop for furniture and accessorie­s.

Gusto Furniture is also preparing for a new showroom launch, and Natuzzi/ Western Furniture is also going for a revamp look with a new façade and more…

The id team is joining hands with a number of top design companies to present a design day at the new Miele Experience Centre in July – follow us on social media for more informatio­n.

Meanwhile, please don’t forget to enter your best projects of the past year in the identity Design Awards 2018. You can download the applicatio­n form from our website. The deadline for entries is 19 August.

For those of you who will be here this summer, a trip down memory lane to the banks of Dubai Creek is recommende­d to see the two new Jumeirah House hotels and take a stroll through the Al Seef area, part of which is a recreation and extension to the historic Al Fahidi wind tower area…

After more than a year and a half of renovation­s following the New Year’s Eve fire, The Address Hotel has been reopened with a new look and is once again a highlight of the Downtown area.

 ??  ?? Group Editor Catherine Belbin
Group Editor Catherine Belbin
 ??  ?? PS. Please don’t forget to follow us on Facebook and Instagram! Happy holidays,
PS. Please don’t forget to follow us on Facebook and Instagram! Happy holidays,
 ??  ?? Turn to page 50 for more informatio­n on how to enter. identityde­signawards.com
Turn to page 50 for more informatio­n on how to enter. identityde­signawards.com

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