Bri­tish food re­tailer Waitrose has linked up with de­signer Emma Bridge­wa­ter and Ju­t­expo, a man­u­fac­turer of re­us­able bags, in an ef­fort to re­duce plas­tic waste.

Each bag will be cre­ated from seven plas­tic bot­tles thanks to a process which con­verts the plas­tic into a durable and prac­ti­cal ma­te­rial known as rPET fab­ric, short for re­cy­cled poly­eth­yl­ene tereph­tha­late.

It is hoped that half a mil­lion plas­tic bags will be re­cy­cled un­der the ini­tia­tive, which will also raise money for The Prince of Wales’s Coun­try­side Fund.

The de­sign fea­tures Bridge­wa­ter’s iconic polka dots and comes in two sum­mery colours: a bright and bold pur­ple and a clas­sic cream & lilac. Also form­ing part of the range are four new fold-away pouch bags, also made from re­cy­cled plas­tic bot­tles, fea­tur­ing clas­sic Emma Bridge­wa­ter de­signs.

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