DE­SIGN­ING NEW CON­SUMER EX­PE­RI­ENCES

Identity - - DESIGN FORMULA HOTELS -

As SLH re­ports, trav­ellers are seek­ing to “de­sign their own ex­pe­ri­ences.”

And Savona 18 Suites, a new ho­tel in the heart of Mi­lan, is chang­ing the way guests ex­pe­ri­ence the city’s de­sign her­itage, with its per­sonal stay ac­com­mo­da­tions.

“I en­vi­sioned Savona 18 Suites as a man­sion house, in the sense of turn­ing it into an in­ti­mately friendly place in the cen­tre of Mi­lan’s fash­ion and de­sign dis­trict,” said Aldo Cibic, the ho­tel’s de­signer.

A stone’s throw from Via Tor­tona, this ex­cit­ing new venue is a typ­i­cal Mi­lanese casa di ringhiera (a tra­di­tional ten­e­ment with com­mu­nal bal­cony) that was trans­formed into a de­sign ho­tel for the Blu Ho­tels group.

The prop­erty con­sists of 43 rooms, all fur­nished in dif­fer­ent ways – from those fea­tur­ing vin­tage ob­jects to those em­pha­sis­ing con­tem­po­rary de­sign – in or­der to of­fer orig­i­nal ex­pe­ri­ences. The bonus: the items within can also be pur­chased by guests!

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.