Khaleej Times

Visitors experience Samsung innovation

- Abdul Basit — abdulbasit@khaleejtim­es.com

DUBAI — It’s not mission impossible but mission to give maximum possible experience of Samsung’s latest products to Gitex Shopper visitors at the Dubai World Trade Centre by Samsung Gulf Electronic­s.

“Gitex Shopper is a good opportunit­y for people to come and be close to latest technology. We have high expectatio­ns with the event and we believe consumers wait for Gitex Shopper,” Tarek Sabbagh, Head of IT and Mobile Division at Samsung Gulf Electronic­s, told Khaleej Times.

At the Gitex Shopper, Samsung is showcasing its latest products with the opportunit­y to touch, feel and experience the advanced gadgets, Sabbagh said, adding: “So, today the mission is all about experience zone.”

The Samsung Gulf Electronic­s stand drew immense interest from visitors looking to experience the latest innovation­s in consumer technology and take advantage of exceptiona­l rates on premium products. The company is showcasing a wide range of products at its Gitex stand until April 2. These include the Galaxy ecosystem, which features the new flagship smartphone­s Galaxy S7 and S7 edge, and the brand new 2-in-1 device Galaxy TabPro S, which combines the features of a laptop and a tablet. The Twin Cooling Plus TMF refrigerat­or line-up is on show for the first time, marking a milestone for home appliances through customisat­ion features unique to Samsung products.

Talking about the newly launched smartphone­s, he said: “Since the beginning of the launch, we are seeing phenomenal result of S7 and S7 edge.

Visitors to Gitex Shopper 2016 will be able to benefit from exclusive bundle offers, ranging across the entire spectrum of products on display at the Samsung stand, in addition to the S7 and S7 edge that come preloaded with the Entertaine­r applicatio­n that includes over 1,000 buy 1 get 1 free offers that provide unparallel­ed access to global hotspots including restaurant­s, luxury hotels, cafés, premium spas, leisure attraction­s, golf clubs and much more.

Talking about the potential in virtual reality (VR) he mentioned that it’s going to be next big thing. The contents are increasing in a big way, he said, adding: “We started seeing a lot of interest for official entities and tourism agencies.”

 ?? — Supplied photo ?? The Samsung Gulf Electronic­s stand drew immense interest from visitors looking to experience the latest innovation­s in consumer technology.
— Supplied photo The Samsung Gulf Electronic­s stand drew immense interest from visitors looking to experience the latest innovation­s in consumer technology.

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